Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Piehler, Rico"'
Publikováno v:
AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p771-774. 4p.
Autor:
Alpert, Frank, Brown, Mark, Ferrier, Elizabeth, Gonzalez-Arcos, Claudia Fernanda, Piehler, Rico
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 31, Issue 2, pp. 218-237.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2020-3105
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 30, Issue 6, pp. 854-865.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2020-2912
Publikováno v:
Journal of Service Theory and Practice, 2019, Vol. 29, Issue 4, pp. 401-414.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTP-10-2018-0227
Publikováno v:
European Journal of Marketing, 2019, Vol. 53, Issue 9, pp. 1833-1853.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2017-0722
Publikováno v:
Journal of Product & Brand Management, 2018, Vol. 27, Issue 7, pp. 847-857.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2017-1605
Publikováno v:
Journal of Product & Brand Management, 2018, Vol. 27, Issue 6, pp. 661-669.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2017-1498
Traditional or 'instafamous' celebrity? Role of origin of fame in social media influencer marketing.
Autor:
Piehler, Rico1 (AUTHOR) rico.piehler@mq.edu.au, Schade, Michael2 (AUTHOR), Sinnig, Julia2 (AUTHOR), Burmann, Christoph2 (AUTHOR)
Publikováno v:
Journal of Strategic Marketing. Jun2022, Vol. 30 Issue 4, p408-420. 13p. 1 Color Photograph, 1 Chart, 1 Graph.
Publikováno v:
European Journal of Marketing, 2016, Vol. 50, Issue 9/10, pp. 1575-1601.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-11-2014-0725