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The importance of developing societies in the global marketplace is never in doubt as they constitute a vital consumer base for products and services from developed countries. Yet, there is a general paucity of research on consumption behavior in dev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a17aae564c1a4f2071a29d7ff511ae6c
https://doi.org/10.4018/978-1-5225-7906-9.ch015
https://doi.org/10.4018/978-1-5225-7906-9.ch015