Zobrazeno 1 - 1
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pro vyhledávání: '"Phuc Ngo Trong"'
Autor:
Thanh Nguyen Ngoc Dan, Phuc Ngo Trong
Publikováno v:
Cogent Business & Management, Vol 10, Iss 2 (2023)
AbstractThis study aims to analyze the impact of Brand Anthropomorphism and Intimacy on the attachment between consumers and the Samsung electronic technology brand. Data were collected by convenience sampling from 357 respondents through an internet
Externí odkaz:
https://doaj.org/article/1d89e7662a4943738206ee5c1c9226cf
