Stairway to organic heaven: The impact of social and temporal distance in print ads

Autor: Phillip Frank, Natascha Loebnitz, Tobias Otterbring

Publikováno v: Loebnitz, N, Frank, P & Otterbring, T 2022, ' Stairway to organic heaven : The impact of social and temporal distance in print ads ', Journal of Business Research, vol. 139, pp. 1044-1057 . https://doi.org/10.1016/j.jbusres.2021.10.020

Multiple studies employ consumers’ intentions rather than actual purchases when assessing organic food consumption. These studies typically suggest a green bias in organic market share. Employing reactance and construal level theory, this research

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed4b6b9794fb076b7b62b35a85962f39
https://doi.org/10.1016/j.jbusres.2021.10.020

The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China

Autor: Clarisse Kienou‐Traore, Natascha Loebnitz, Phillip Frank, Klaus G. Grunert, Yanfeng Zhou

Publikováno v: Loebnitz, N, Kienou, C, Zhou, Y, Frank, P & Grunert, K G 2020, ' The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China ', Psychology & Marketing, vol. 37, no. 12, pp. 1797–1811 . https://doi.org/10.1002/mar.21421

Poaching rhinos to sell their horns is one of the most pressing threats to wildlife and constitutes an illicit yet extremely profitable business. Employing construal level and reactance theory, two studies examine which marketing campaign is most eff

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca211d6744c21c4bc906d9424b15c503
https://doi.org/10.1002/mar.21421

Hygrothermal simulation of building performance: data for Scottish masonry materials

Autor: Phillip Frank Gower Banfill

Publikováno v: Materials and Structures. 54

Retrofitting thermal insulation to solid masonry walls alters their hygrothermal behaviour, which can be modelled by hygrothermal simulation software. However, such software needs values of key material properties to ensure satisfactory results and u

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d8950e583dfcdc7e5828f5a343b51368
https://doi.org/10.1617/s11527-021-01759-x

'Green cannibalism' or an 'organic inside job'? Empirical insights into the rivalry of ethical grocery types

Autor: Christian Brock, Phillip Frank

Publikováno v: Psychology & Marketing. 36:597-617

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f1c35eebda3870dead01f32b9604cd90
https://doi.org/10.1002/mar.21199

Me, my family or the public good? Do inter-role conflicts of consumer-citizens reduce their ethical consumption behaviour?

Autor: Phillip Frank

Publikováno v: International Journal of Consumer Studies. 42:306-315

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ab4c5a041bfc4f1603719ae542a41be9
https://doi.org/10.1111/ijcs.12417