Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Phillip B. Niffenegger"'
Autor:
Phillip B. Niffenegger, Rose N. Wise
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
This paper reports on a survey of females which examined the relationship of feminine role orientation to purchase and use of cosmetics. Females of pro-feminist orientation were expected to generally use less cosmetics. A sample of 182 coeds at two c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c10feaf6b75ea254b5c6dadcf7791526
https://doi.org/10.1007/978-3-319-16934-7_5
https://doi.org/10.1007/978-3-319-16934-7_5
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
A group of women college students were exposed to a portfolio of print ads then tested for four types of unaided recall. Three biorhythm scores were computed for each subject from birthdate information. Individual age, grade point average, and variou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::155621f8d69f0b6e3caad6fa1f14a26c
https://doi.org/10.1007/978-3-319-16934-7_31
https://doi.org/10.1007/978-3-319-16934-7_31
Publikováno v:
Asia Pacific Business Review. 12:403-420
Thailand is now in a critical period, facing the need to restore stable economic growth and prosperity after the disastrous devaluation of the Baht in 1997, and the subsequent recession that followed. To do so will require a careful and artful blendi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::075a75ada57ee2d9192e8d2b8c158003
https://doi.org/10.1080/13602380600571211
https://doi.org/10.1080/13602380600571211
Publikováno v:
Marketing Horizons: A 1980's Perspective ISBN: 9783319109657
This paper reports on a survey of 40 dual career households, and the relative purchase decision influence exerted by each spouse for 11 categories of household products and services. Use of various family management techniques such as shopping by tel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20f901466151df70673bf5aeffc36275
https://doi.org/10.1007/978-3-319-10966-4_8
https://doi.org/10.1007/978-3-319-10966-4_8
Publikováno v:
Marketing Education Review. 4:16-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f97bf844de1c83d619f35033a8d77ee
https://doi.org/10.1080/10528008.1994.11488464
https://doi.org/10.1080/10528008.1994.11488464
Publikováno v:
Marketing Education Review. 1:31-36
(1991). The Product-Market Report: A Term Project for the Principles of Marketing Course. Marketing Education Review: Vol. 1, No. 4, pp. 31-36.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4dbd39e145af7475684756bdbf80b2ff
https://doi.org/10.1080/10528008.1991.11488333
https://doi.org/10.1080/10528008.1991.11488333
Publikováno v:
Marketing Education Review. 2:34-36
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98e0857db420080d4009b8e1cabd7e8a
https://doi.org/10.1080/10528008.1992.11488364
https://doi.org/10.1080/10528008.1992.11488364
Publikováno v:
Journal of Counseling & Development. 70:642-644
This article describes how state legislators were the target of a video marketing campaign aimed at increasing the funding for elementary counselors. How the video was developed, distributed, and used are discussed.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42ed264c5896ecbeab9bc7d2960b69c1
https://doi.org/10.1002/j.1556-6676.1992.tb01678.x
https://doi.org/10.1002/j.1556-6676.1992.tb01678.x
Publikováno v:
Journal of the Academy of Marketing Science. 10:281-292
With the dimensions of international trade widening each year, and the oil generated U.S. balance of payments deficit unacceptably high, the need for American firms to export their products to overseas markets has never been greater. Formulation of a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4603df79ece403531bfe7a8a73313b19
https://doi.org/10.1007/bf02729968
https://doi.org/10.1007/bf02729968
Autor:
Phillip B. Niffenegger
Publikováno v:
Journal of Services Marketing. 2:15-21
Political campaigns are a form of bloodless but serious marketing warfare, and the various state and national races offer a unique opportunity to study the effectiveness of the winning candidates' marketing strategies and tactics. Trial‐and‐error
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f61b4e8355bcbdfeeb06ae30d34d9150
https://doi.org/10.1108/eb024729
https://doi.org/10.1108/eb024729