Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Philipp Nikolaus Kluge"'
Publikováno v:
International Journal of Retail & Distribution Management, 2015, Vol. 43, Issue 10/11, pp. 1065-1082.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-07-2014-0097
Publikováno v:
International Journal of Retail & Distribution Management, 2013, Vol. 41, Issue 11/12, pp. 901-916.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-01-2013-0013
Publikováno v:
International Journal of Retail & Distribution Management. 43:1065-1082
Purpose – Luxury goods manufacturers have long been hesitant to adopt the internet as a channel of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous accessibility provided by the mass medium int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d37e0b3b9cb57a05bf7da644c70e182b
https://doi.org/10.1108/ijrdm-07-2014-0097
https://doi.org/10.1108/ijrdm-07-2014-0097
Autor:
Philipp Nikolaus Kluge
The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this trade-off has become even more challenging. A luxury brand's fragile concept of exclusiveness is seemingly incom
Publikováno v:
Marketing ZFP. 35:104-117
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::401a3d5cbb51e4c2efa4d2b46d46a21b
https://doi.org/10.15358/0344-1369_2013_2_104
https://doi.org/10.15358/0344-1369_2013_2_104
Publikováno v:
Identitätsbasierte Luxusmarkenführung ISBN: 9783834940599
Previous research on luxury has been mainly directed towards understanding the nature of luxury, the luxury consumer behavior, and branding luxury goods. While a high price is commonly referred to as one defining characteristic of a luxury brand, lit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7dc633f0f3e2c38b785e54eedc4c5b24
https://doi.org/10.1007/978-3-8349-4060-5_8
https://doi.org/10.1007/978-3-8349-4060-5_8