Philip Kotler: some of my adventures in marketing

Autor: Kotler, Philip

Publikováno v: Journal of Historical Research in Marketing, 2017, Vol. 9, Issue 2, pp. 203-208.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JHRM-11-2016-0027

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CORPORATE MANAGEMENT AND THE EVOLUTION OF MARKETING CONCEPTS OF THE FUTURE, AS THE FORMATION OF THE DIGITAL INFRASTRUCTURE OF GLOBAL MARKETS

Autor: Kharlanov, A.S., Boboshko, A.A., Bannikov, S.A., Novikov, M.M.

In the article, the authors propose to consider the existingapproaches to business processes and their ultimate transformation in theevolutionary digitalization of the behavioral economy markets by DanielKahneman, guaranteeing not only unbridled cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4b6025bbd9976fd63257f32c9e4d2696

ADMINISTRAÇÃO DE MARKETING: Análise críticas e fundamentais sobre marketing moderno

Autor: Gilberto Cordeiro de Andrade Júnior, Cláudio Filipe Lima Rapôso

Publikováno v: Internacional Multidisciplinary Journal of the Brazil ; Vol 3 No 1 (2020): ; 25-28
Internacional Multidisciplinary Journal of the Brazil ; v. 3 n. 1 (2020): ; 25-28

Philip Kotler, nasceu em 27 de maio de 1931 na cidade Chicago nos Estados Unidos, Kotler se tornou mestre em Economia Pela Universidade de Chicago e seu Doutorado na mesma área no MIT. Segundo análise feita ao Google Scholar com o descritores” Ad

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::22f5881548b9e282c296805fad48ba42
https://imjbr.arcaeducacional.ga/index.php/imjbr/article/view/18

Vadstena – Identity building through art and cultural priorities in a smaller city

Autor: Lindstrand, Lovisa

Konst- och kulturskapare blir allt viktigare aktörer vid marknadsföringen av platser och konst och kultur får ett allt större inflytande på hur små och stora städer bygger upp sin image. Den mindre lansbyggdsortens förutsättningar för attra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______361::e4d6735dacc925d05f613a8892e195a5
http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-420316