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pro vyhledávání: '"Philip Kotler"'
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and water
Autor:
Ravi S. Achrol, Philip Kotler
Publikováno v:
Journal of Business Research. 150:515-527
Autor:
Philip Kotler
Publikováno v:
Social Marketing Quarterly. 28:325-331
The purpose of commercial marketing is to sell products that satisfy customers’ needs at a profit, without judging the rightfulness of those needs. Social marketing’s purpose is to modify or change consumer needs when they are harmful to the pers
Publikováno v:
Journal of Business Strategy. 44:119-125
Purpose This study aims to present and explain the concept of Metaverse, which will revolutionize nearly every industry and can be regarded as the 3D version of the internet. Especially, the paper explores the “building blocks” of the Metaverse a