Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Philip J. Rosson"'
Autor:
Philip J. Rosson, I. David Ford
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
Various aspects of the relationship between export manufacturers and their overseas distributors are examined in study reported in this paper. Some support is found for an association between manufacturer stake in the relationship and conflict level,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd4be2afb24a47333fe739a5a54fab4c
https://doi.org/10.1007/978-3-319-16934-7_16
https://doi.org/10.1007/978-3-319-16934-7_16
Autor:
Philip J. Rosson, Jeremy Hall
Publikováno v:
Journal of Business Ethics. 64:231-248
We investigate the entrepreneurial opportunities and ethical dilemmas presented by technological turbulence. More specifically we investigate the line between Baumol’s [J. Polit. Econ. 98 (1990) 893] productive (e.g. innovation), unproductive (e.g.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aea2d275fb049dc1c1a8069dc4cf1fd6
https://doi.org/10.1007/s10551-005-5354-z
https://doi.org/10.1007/s10551-005-5354-z
Publikováno v:
Corporate Reputation Review. 8:136-144
One of the more important organizational and marketing questions that arises in Mergers and Acquisitions (M&As) is the choice of a name for the new entity, as well as how this is supported through visual devices such as symbols and/or logotypes, slog
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c351963c9ca727e780ac0819e54d295a
https://doi.org/10.1057/palgrave.crr.1540245
https://doi.org/10.1057/palgrave.crr.1540245
Autor:
Philip J. Rosson, Mary R. Brooks
Publikováno v:
Corporate Reputation Review. 7:181-194
The ‘identity’ of a company, including ‘visual’ elements, is one of its most valuable assets and thus should be carefully managed. One of the most testing times for a visual identity system is when a merger or acquisition occurs. An important
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::885da773731f0808bd8c8319509bf718
https://doi.org/10.1057/palgrave.crr.1540219
https://doi.org/10.1057/palgrave.crr.1540219
Publikováno v:
Journal of Marketing Management. 17:877-901
This paper examines the behaviour of firms at international trade fairs (ITF). It advances the idea that prior ITF exhibiting experience shapes practice and performance. ITF usage is used as a proxy for experience and two groups identified—"heavy u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22ea8e3b693109891c0a2c958e3d0b28
https://doi.org/10.1362/026725701323366854
https://doi.org/10.1362/026725701323366854
Autor:
F.H. Rolf Seringhaus, Philip J. Rosson
Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export develo
Publikováno v:
International Marketing Review. 15:398-412
This paper brings together two significant export management issues: international trade fairs and export promotion. Trade fairs play a market development and expansion role while export support is aimed at building foreign market capability. This st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d079c0a3ce178cd4fcc8f43dbe10ec71
https://doi.org/10.1108/02651339810236425
https://doi.org/10.1108/02651339810236425
Publikováno v:
Journal of Business Research. 32:81-90
Although crucial to the success of any trade fair, visitors to such events have been neglected in the literature. We draw together research findings on visitor behavior from a variety of sources. We consider the implications of this behavior for exhi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::550ccfdcd8403fb0ff3afc2d413dc51e
https://doi.org/10.1016/0148-2963(94)00012-4
https://doi.org/10.1016/0148-2963(94)00012-4
Publikováno v:
International Business Review. 3:311-329
Given their history and significance, international trade fairs have received surprisingly little attention from academic writers and researchers. This article reviews the extant literature and develops a framework of international trade fair behavio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c4b9904d78e11cc77b9e011f1ca82e1
https://doi.org/10.1016/0969-5931(94)90008-6
https://doi.org/10.1016/0969-5931(94)90008-6
Autor:
Elie Chrysostome, Philip J. Rosson
Publikováno v:
J. for International Business and Entrepreneurship Development. 4:107
The internet is an important business tool and the increasing trade levels reflect that fact. It has been argued that the internet is particularly appealing for small and medium-sized enterprises (SMEs) that wish to internationalise their activities.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::023fad7e5ddeedf4a755c88c50f68189
https://doi.org/10.1504/jibed.2009.022532
https://doi.org/10.1504/jibed.2009.022532