Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Philip H. Seager"'
Autor:
Mike Rosenberg, Philip H. Seager
This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.Do news
Autor:
Julian Villanueva, Philip H. Seager
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
Is marketing to blame for ruining the media and entertainment industry—with Hollywood movies focus-grouped to death, and news turned into click bait infotainment? It depends on whether you perceive marketing as a wall or frontier. The big studio st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a74e5257b5fb3d404ad5433d5d49647
https://doi.org/10.1007/978-3-319-52021-6_4
https://doi.org/10.1007/978-3-319-52021-6_4
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
At the heart of being able to make decisions is knowing what kind of leader you are. Even more important is knowing what kind of leader you want to be and taking the steps necessary to be that leader. This chapter details a six-step process for resol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93369b474a8bdc6f2eb353197c224f7a
https://doi.org/10.1007/978-3-319-52021-6_5
https://doi.org/10.1007/978-3-319-52021-6_5
Autor:
Philip H. Seager
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
Understanding what motivates creative people, and then channeling their passions and energies toward some common business purpose, is not an easy balance to get right. This chapter explores what a manger in this situation can do. It starts by underst
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::547a516da62a6c0a214239e6912e0a21
https://doi.org/10.1007/978-3-319-52021-6_9
https://doi.org/10.1007/978-3-319-52021-6_9
Autor:
Mike Rosenberg, Philip H. Seager
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
From Brexit to Trump, 2016 was a year of dramatic moves that shook up decades-long ways of doing things. In another shake-up, The Independent national newspaper in Britain decided to cease its print publication after 30 years and go completely digita
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbf81531c87a52a61e1580859bff9605
https://doi.org/10.1007/978-3-319-52021-6_1
https://doi.org/10.1007/978-3-319-52021-6_1
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
Chap. 5 outlined a process for making unstructured decisions, which drew heavily on intuition, creativity and a deep understanding of yourself, as a person and as a leader, to work with and through other people to accomplish some higher goal or purpo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc949e8de3101116802a48c2a9a7f387
https://doi.org/10.1007/978-3-319-52021-6_6
https://doi.org/10.1007/978-3-319-52021-6_6
Autor:
Mike Rosenberg, Philip H. Seager
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
“There’s no playbook for this.” That’s what CEO Michael Lynton told Associated Press following a devastating cyberattack that crippled Sony’s computers, stole its data and nearly scuppered the release of its controversial movie, The Intervi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d73ae22168acee1c5d7d14cf8f77a91
https://doi.org/10.1007/978-3-319-52021-6_11
https://doi.org/10.1007/978-3-319-52021-6_11
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
Today Hearst Corporation is one of the world’s largest diversified media companies. When Frank A. Bennack, Jr., stepped down as CEO in 2013, 90 percent of the businesses Hearst was in did not even exist or were not part of the company when he start
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa9da98db814567b6389a6cbbb6ea00f
https://doi.org/10.1007/978-3-319-52021-6_2
https://doi.org/10.1007/978-3-319-52021-6_2
Autor:
Philip H. Seager, Philip G. Moscoso
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
Every media business has some activities required to make a product or service and deliver it into the hands of the end user: that’s operations. If leveraged well, operations (the how we do things in the company) can themselves become a source of c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2bb1952a8c218e040fb983fcd0605a2b
https://doi.org/10.1007/978-3-319-52021-6_7
https://doi.org/10.1007/978-3-319-52021-6_7
Autor:
Philip H. Seager, Sandra Sieber
Publikováno v:
Managing Media Businesses ISBN: 9783319520209
That technology is reshaping the media and entertainment landscape goes without saying. Digital devices are dramatically changing everything we do and every way we work today. Media and entertainment executives will be familiar with most of them. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b72e3bfd2932359be0b060f39ec0ef0
https://doi.org/10.1007/978-3-319-52021-6_8
https://doi.org/10.1007/978-3-319-52021-6_8