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Autor:
Philip Effiom Ephraim
Publikováno v:
Journal of Marketing Communications. :1-2
Publikováno v:
Critical Studies in Media Communication. 34:44-57
New media are increasingly providing spaces and opportunities for media houses and activist groups engaged in socio-political reform in Africa. In Nigeria, social media are becoming platforms for communicating messages of resistance against oppressiv
Autor:
Philip Effiom Ephraim
Publikováno v:
Journalism & Mass Communication Quarterly. 97:544-545
Autor:
Philip Effiom Ephraim
Publikováno v:
Ethics and Information Technology. 15:275-284
With rising numbers of Facebook, Twitter and MXit users, Africa is increasingly gaining prominence in the sphere of social networking. Social media is increasingly becoming main stream; serving as important tools for facilitating interpersonal commun
Autor:
Philip Effiom Ephraim
Publikováno v:
International Journal of Online Marketing Research. 2:1
The strongest global brands can suffer loss or even ruin in the event of crisis. The effective management of communications during crisis is essential to ensuring that trust is rebuilt and dented brand image is quickly repaired. This study qualitativ