Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Philip DesAutels"'
Publikováno v:
Journal of Financial Services Marketing. 16:263-274
Contests are a ubiquitous form of promotion widely adopted by financial services advertisers, yet, paradoxically, academic research on them is conspicuous in its absence. This work addresses this gap by developing a model of contest engagement and pe
Publikováno v:
Psychology and Marketing. 28:1044-1060
Companies spend millions of dollars researching consumers, consumer attitudes to brands, and consumer uses of products. Yet the irony is that consumers are now doing this research themselves and posting their material to video-sharing sites such as Y
Publikováno v:
Journal of Public Affairs. 11:181-187
With the rise of new media, it is easy to overlook, not only old media but also mummery-the arcane medium of the flesh-street performances, stage shows, plays, and carnivals. In this paper, we look ...
Autor:
Philip DesAutels
Publikováno v:
Business Horizons. 54:185-192
People from around the world are bringing together a variety of information technologies—devices, services, applications, networks, and information—to create personal information systems. This emerging phenomenon is enabled by a convergence of in
Autor:
Philip DesAutels, Pierre Berthon
Publikováno v:
The Journal of Strategic Information Systems. 20:113-122
The portable computer or notebook has become an integral and even essential aspect of modern life. Year-in-year its price to the consumer falls while its performance grows, yet recent analysis suggests that pound-for-pound its environmental costs are
Publikováno v:
Journal of Public Affairs. 9:229-237
A theory framework of caricature is used to analyze and explain the nature of, and reactions to, a controversial political cartoon depicting Jacob Zuma of South Africa. This framework explains the spoofing of a political brand, in a marketing environ
Purpose– The purpose of this paper is to focus on the impact that country connectedness and cultural values have on the equity afforded to a country’s workforce in today’s global economy.Design/methodology/approach– Drawing upon a number of l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0d4f6deff56ee0c8ded0a4efa2affae0
http://hdl.handle.net/11585/385131
http://hdl.handle.net/11585/385131
Green IT is a hot topic: to be glib, it has warmed in tandem with the planet. It is seen as a potent tool in the fight against global warming. However, despite the promise of technology to deliver planetary solutions, the employment of IT has been be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc8dfb9e46362a23b777dfdedb8afd57
https://doi.org/10.1093/oxfordhb/9780199580583.003.0026
https://doi.org/10.1093/oxfordhb/9780199580583.003.0026
Autor:
Gregory Panos, Ozden Gur, Erkan Topal, Ali Allahverdi, Aparna rinivasan, Johan Surtihadi, Philip DesAutels, Janine ldredge, Thomas R. Willemain, Mark Miller
Publikováno v:
Communications in Statistics - Simulation and Computation. 21:1043-1075
We compare the performance of seven robust estimators for the parameter of an exponential distribution. These include the debiased median and two optimally-weighted one-sided trimmed means. We also introduce four new estimators: the Transform, Bayes,
Publikováno v:
Journal of Commercial Biotechnology. 14
We all remember Prometheus (forethought, projection), but he makes little sense without his counterpart and brother Epimetheus (afterthought, reflection). Our stance towards biotechnology has all too often been compared with Frankenstein's handling o