Zobrazeno 1 - 10
of 37
pro vyhledávání: '"Phil Megicks"'
Publikováno v:
Business Strategy and the Environment. 31:633-647
With an increasing number of consumers receiving information on social media, companies have adopted these channels to communicate their sustainability efforts. Digital channels enable reaching large audiences in a short period of time, and engaging
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 7/8, pp. 1207-1233.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-02-2014-0075
Autor:
Jan Breitsohl, Nadia Jiménez, Phil Megicks, Ioannis Krasonikolakis, Stratos Ramoglou, Ulf Aagerup, Catherine Happer
Publikováno v:
Lecture Notes in Computer Science ISBN: 9783031190964
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69a59a7161f9f4f027cc1d8c6bf67e99
https://doi.org/10.1007/978-3-031-19097-1_30
https://doi.org/10.1007/978-3-031-19097-1_30
Rollover contracts are becoming increasingly commonplace in a range of service markets. Such contracts automatically renew for a further term when a contractual period comes to an end. Rollover contracts represent a unique form of loyalty, because a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9b42ee6779161b2b426eef8255fe7a64
https://eprints.soton.ac.uk/450443/
https://eprints.soton.ac.uk/450443/
Publikováno v:
Psychology & Marketing. 36:551-564
As consumers are increasingly utilizing the social network and media platforms for prepurchase information, managers are confronted with producing effective social media messages that can favorably influence buyers’ attitudes and behavioral intenti
Publikováno v:
Business Strategy and the Environment. 28:25-39
Scholars and industry professionals want clarification of the specific firm resources that influence the adoption and development of environmentally sustainable strategies. This paper, set in the context of the Australian wine industry, explores diff
Publikováno v:
Tourism Management. 52:327-339
This study investigates the factors that influence e-commerce adoption in SME travel agents in a developing country. The research is based upon a questionnaire survey of travel agents in Egypt and employs advanced statistical techniques to test a con
Autor:
Mihaela Bishop, Phil Megicks
Publikováno v:
WIT Transactions on Ecology and the Environment.
Publikováno v:
European Journal of Marketing. 49:1207-1233
Purpose – This study aims to investigate how attributes associated with local food (intrinsic product quality; local support) motivate purchase behaviour. Previous research assumes heterogeneity in consumer motivation, but this has never been forma
This article examines the relationship between work-related stressors and bullying and harassment in British small and medium sized enterprises (SMEs). Using representative data from a national survey on employment rights and experiences (Fair Treatm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c9f53e24e53ca83bc358c1becf116824
https://cronfa.swan.ac.uk/Record/cronfa43285/Download/0043285-19092018094756.pdf
https://cronfa.swan.ac.uk/Record/cronfa43285/Download/0043285-19092018094756.pdf