Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Phani Tej Adidam"'
Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective
Publikováno v:
Innovative Marketing, Vol 7, Iss 4 (2012)
Externí odkaz:
https://doaj.org/article/c261359b7b2040588ca4b9f4a8e568c6
Autor:
Birud Sindhav, Phani Tej Adidam
Publikováno v:
Innovative Marketing, Vol 1, Iss 2 (2005)
Externí odkaz:
https://doaj.org/article/254e8ce14b0c489d8f1b7973fe11181f
Publikováno v:
The Journal of Social Sciences Research. :22-30
An oft-neglected area of research is the degree of compliance associated with different parental styles, regardless of the health concerns of the parents. This study examined 204 respondents, 102 children, and 102 parents, examining food attitudes an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce65719d51ec16c954a5e5da34ec27ec
https://doi.org/10.32861/jssr.81.22.30
https://doi.org/10.32861/jssr.81.22.30
Publikováno v:
Prabandhan: Indian Journal of Management. 16:37
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8706be2f53b58deebe0447940cf8867
https://doi.org/10.17010/pijom/2023/v16i5/170124
https://doi.org/10.17010/pijom/2023/v16i5/170124
Publikováno v:
Journal of International Marketing. :1069031X2311727
While interfunctional collaboration has been well-studied within the marketing literature, this research is the first to empirically explore the effects of Sales – Supply Chain Management (S-SCM) collaboration among salespeople selling internationa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8681257f906d72c6b0441bd2dcc6c3d0
https://doi.org/10.1177/1069031x231172756
https://doi.org/10.1177/1069031x231172756
Publikováno v:
Journal of Consumer Behaviour. 12:423-435
This study examines the moderating influence of socio-demographic variables (gender, age, education, income and family size) on the relationship between psychographic measures (general deal proneness, price-related deal proneness, end-of-aisle displa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6b2bf132cdaa2d991e53e53e5d9576a
https://doi.org/10.1002/cb.1441
https://doi.org/10.1002/cb.1441
Publikováno v:
Journal of Business & Industrial Marketing. 27:242-254
PurposeThis paper aims to explore the impact of competitive intelligence (CI) practices on the firm's performance in the emerging market context of India. The paper seeks to answer the following questions: do CI activities have an impact on the marke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b17d73fa804b29b32aff69550f964a56
https://doi.org/10.1108/08858621211207252
https://doi.org/10.1108/08858621211207252
Publikováno v:
Marketing Intelligence & Planning. 27:666-680
PurposeCompetitive intelligence (CI) is a promising tool in the strategic planning arsenal of top managers. As companies expand globally, it is imperative that CI be conducted across national boundaries and cultures. The practice of CI in various int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15ab9e442caf6af79755155fa7d2eb32
https://doi.org/10.1108/02634500910977881
https://doi.org/10.1108/02634500910977881
Autor:
Phani Tej Adidam
Publikováno v:
Paradigm. 13:6-10
Over the past several years, Soles Managers have struggled to identify the right mix of traits and characteristics that would describe successful and good quality salespersons. Extant literature has proposed that salespeople that possess empathy, ego
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::768b91270173f8cbd239e96e99c64a91
https://doi.org/10.1177/0971890720090103
https://doi.org/10.1177/0971890720090103
Autor:
Phani Tej Adidam
Publikováno v:
Paradigm. 11:46-51
A brand identity is an outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from-competitors. It is important to no
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb370dc96e90e3936f4a6175965f2c19
https://doi.org/10.1177/0971890720070208
https://doi.org/10.1177/0971890720070208