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Publikováno v:
Business Excellence and Management, Vol 12, Iss 4, Pp 31-49 (2022)
The purpose of this paper is to establish whether customers from small, medium and large business-banking segments – who have been exposed to different customer relationship management (CRM) processes – experienced varying levels of customer sati
Externí odkaz:
https://doaj.org/article/5b00c3b276774812b9636659ea1cc186
