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Publikováno v:
Journal of Targeting, Measurement and Analysis for Marketing. 14:129-140
In a growing competitive international environment, the prediction of consumer preferences for multi-attribute products and services is a critical aspect for any marketing administration. Delivering a better combination of intrinsic attributes in a p
Autor:
Costas Siriopoulos, Petros Lathiras
Publikováno v:
Tourism Economics. 4:171-185
Cointegration analysis in modelling tourism demand has rarely been used in previous empirical research studies. This paper attempts to answer two main questions: first, whether certain economic factors are interconnected in the long term with tourism
Autor:
Anastasia Zopidou, John Mylonakis, Panayiotis Tahinakis, Nikolaos Protogeros, Ioannis Valachis, Petros Lathiras
Publikováno v:
Tourism and hospitality management
Volume 16
Issue 1
Volume 16
Issue 1
Tourism is an information intensive industry and as a service industry, information is the most significant quality factor for the industry. E-tourism is part of electronic trade that includes the fastest developing technologies that assist to the ho