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pro vyhledávání: '"Petros C. Kosmas"'
Autor:
Anastasios Zopiatis, Craig Webster, Petros C. Kosmas, Yioula Melanthiou, Antonis L. Theocharous
Publikováno v:
International Journal of Tourism Research. 18:579-590
Loyalty programs, popular in today's competitive business environment, have been capturing the attention of the tourism industry since the mid 80's. While many segments of the industry have successfully utilized loyalty programs, the development of a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a2883265eea0910463d2e2302611f7b
https://doi.org/10.1002/jtr.2075
https://doi.org/10.1002/jtr.2075
