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Autor:
Petrokaite, Karolina1 karolina.petrokaite@yahoo.com, Stravinskiene, Jurgita1 jurgita.stravinskiene@ktu.lt
Publikováno v:
Engineering Economics. 2013, Vol. 24 Issue 5, p496-506. 11p. 1 Diagram, 3 Charts.
Publikováno v:
Inžinerinė ekonomika [Engineering Economics]. 2013, 24 (5), p. 496-506.
When corporate reputation is analyzed from the perspective of relationship equity and communication, the analysis frequently appeals to expectations and experience of customers as the most important group of stakeholders. Yet in practice there are no
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4fa6c1371d8273e28be0efb7f2d9205a
https://doi.org/10.5755/j01.ee.24.5.3920
https://doi.org/10.5755/j01.ee.24.5.3920