Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Petra Putzer"'
Autor:
Ágnes, Baros-Tóth1 baros-toth.agnes@pte.hu, Petra, Putzer1 putzerp@ktk.pte.hu
Publikováno v:
Marketing & Menedzsment. 2022, Vol. 56 Issue 4, p15-24. 10p.
Publikováno v:
Marketing & Menedzsment. 53:15-25
THE AIMS OF THE PAPER CSR is becoming more and more popular and fashionable nowadays, but in many cases the responsible actions or activities are not about serving the social good; these are just simply new marketing tools for companies. At the same
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09ab58bcbc9f7b3d79ff2f8eadbd502d
https://doi.org/10.15170/mm.2019.53.emok.02
https://doi.org/10.15170/mm.2019.53.emok.02
Autor:
Petra Putzer
Publikováno v:
International journal of multidisciplinarity in business and science
Volume 5
Issue 7
Volume 5
Issue 7
CSR is becoming more and more popular and fashionable nowadays, but in many cases the responsible actions or activities are not about serving the social good; these are just simply new marketing tools for companies. At the same time, with the emergen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______951::7f408e40ecd6ae96ddd036041b78f8fb
https://hrcak.srce.hr/220180
https://hrcak.srce.hr/220180
Autor:
Ákos, Nagy1 nagya@ktk.pte.hu, Petra, Putzer1 putzerp@ktk.pte.hu, Péter, Németh1 nemeth.peter@trendinspiracio.hu, Mária, Törőcsik torocsik@ktk.pte.hu
Publikováno v:
Proceedings of the Multidisciplinary Academic Conference. 2013, p1-8. 8p.
Autor:
Petra Putzer
Publikováno v:
Vezetéstudomány / Budapest Management Review. :81-82
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e59b92572d1442a0dadf65f0ed978bb6
https://doi.org/10.14267/veztud.2013.09.06
https://doi.org/10.14267/veztud.2013.09.06
Autor:
Petra, Putzer
Publikováno v:
Vezetéstudomány / Budapest Management Review. Sep2013, Vol. 44 Issue 9, p81-82. 2p.