Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Petersen, Francine Espinoza"'
Autor:
Chen, Ning1 (AUTHOR), Petersen, Francine Espinoza2 (AUTHOR) francine.petersen@unil.ch
Publikováno v:
Journal of Macromarketing. Dec2022, Vol. 42 Issue 4, p655-672. 18p.
Publikováno v:
In International Journal of Research in Marketing March 2018 35(1):170-184
Publikováno v:
Journal of Consumer Psychology, 2015 Apr 01. 25(2), 296-303.
Externí odkaz:
https://www.jstor.org/stable/26618069
Publikováno v:
In Journal of Consumer Psychology January 2014 24(1):34-48
Publikováno v:
Marketing: Zeitschrift für Forschung und Praxis, 2013 Jan 01. 35(2), 79-90.
Externí odkaz:
http://dx.doi.org/10.15358/0344-1369_2013_2_79
In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates from work developed with and/or for mass brands. Luxury brands are conceptually different and require a specific appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::99ddf6eb577018d311200bd83779a24d
https://hdl.handle.net/10419/97303
https://hdl.handle.net/10419/97303
