Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Peter W. Turnbull"'
Publikováno v:
Industrial Marketing Management. 35:892-900
There is increasing interest in the theoretical and practical challenges that managers face in having to deal with the multiple dualities inherent in managing a portfolio of different business relationships. A number of relationship portfolio models
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ad241e3c67e5c3c216202991fcd5771
https://doi.org/10.1016/j.indmarman.2006.05.012
https://doi.org/10.1016/j.indmarman.2006.05.012
Publikováno v:
Industrial Marketing Management. 33:241-249
Suppliers and customers work within a network in which they have a vast array of diverse relationships they have to manage [Easton, G. (1992). Industrial networks: A new view of reality. London: Routledge; Turnbull, P. W., & Moustakatos, T. Int. J. B
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c04d9e9df716d9128a72863ea729d0cc
https://doi.org/10.1016/j.indmarman.2003.10.013
https://doi.org/10.1016/j.indmarman.2003.10.013
Autor:
Peter W Turnbull, Jean-Paul Valla
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that re
Autor:
Peter W Turnbull, Stanley Paliwoda
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers'and the spe
Publikováno v:
European Journal of Marketing. 37:1636-1665
Competitive success in business‐to‐business markets often depends upon the ability of the firm to adapt specifically to the needs of a single customer organization. Research into buyer‐seller relationships in industrial markets has shown that b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5db754350ee11157b4c92802f1504135
https://doi.org/10.1108/03090560310495393
https://doi.org/10.1108/03090560310495393
Publikováno v:
Journal of Customer Behaviour. 2:35-54
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e694b0f8311e55befd460b33903092ed
https://doi.org/10.1362/147539203764935372
https://doi.org/10.1362/147539203764935372
Publikováno v:
Industrial Marketing Management. 32:119-126
Since the interaction approach to the study of business-to-business relationships was developed in the early 1980s [Hakansson H, editor. International marketing and purchasing of industrial goods: an interaction approach. Chichester: Wiley, 1982.], s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69ed7b3c5f6ba2ed9fed4a057758f5c5
https://doi.org/10.1016/s0019-8501(02)00226-2
https://doi.org/10.1016/s0019-8501(02)00226-2
Publikováno v:
Industrial Marketing Management. 32:87-90
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71ac6e663f181fe293f5012705a459f7
https://doi.org/10.1016/s0019-8501(02)00222-5
https://doi.org/10.1016/s0019-8501(02)00222-5
Autor:
Judy Zolkiewski, Peter W. Turnbull
Publikováno v:
Journal of Business & Industrial Marketing. 17:575-597
The importance of effective planning and management of an organization’s array of customer and supplier relationships is self‐evident, yet relatively little research has been published which develops our academic or managerial understanding of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c0fa7f6cb8ee0f06241f13a9c324177e
https://doi.org/10.1108/08858620210451109
https://doi.org/10.1108/08858620210451109
Autor:
Peter W. Turnbull, Ross Brennan
Publikováno v:
Journal of Business Research. 55:595-602
The practical relevance of research to the needs of managers matters to academics, business people, and policy makers. The paper asks whether Industrial Marketing and Purchasing Group (IMP) research has achieved such relevance. If not, was relevance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1fe46150ff910c5bc560e468e4048c03
https://doi.org/10.1016/s0148-2963(00)00189-2
https://doi.org/10.1016/s0148-2963(00)00189-2