Zobrazeno 1 - 10
of 44
pro vyhledávání: '"Peter Verhoef"'
Publikováno v:
MAB, Vol 88, Iss 7/8, Pp 274-281 (2014)
Voor de evaluatie van diensten wordt door veel bedrijven gebruik gemaakt van zogenaamde customer feedback metrics (CFMs). Deze maatstaven, zoals klanttevredenheid en de Net Promoter Score (NPS), geven een indicatie hoe het klantenbestand over het bed
Externí odkaz:
https://doaj.org/article/c9bc4f114a544c4cabf622f4aad30ad9
Autor:
Peter Leeflang, Peter Verhoef
Publikováno v:
MAB, Vol 88, Iss 7/8, Pp 270-273 (2014)
Veel aandacht gaat vaak uit naar de invulling van professionele dienstverlening. De marketing daarvan is echter vaak onderbelicht, vandaar dat we in dit speciale nummer van MAB stil willen staan bij dit thema. In deze inleiding zullen we belangrijke
Externí odkaz:
https://doaj.org/article/666a1a82e14b48678669dd2682a60809
Publikováno v:
European Journal of Information Systems. :1-20
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58de2904f2e6014ea5616a8407df5ce3
https://doi.org/10.1080/0960085x.2023.2167671
https://doi.org/10.1080/0960085x.2023.2167671
Autor:
Peter Verhoef, Merle Baake
Publikováno v:
Economische Statistische Berichten, 104(4778), 482-483. Economisch Statistische Berichten
University of Groningen
University of Groningen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ba3811f4d4545c9811c9c348708353b7
https://research.rug.nl/en/publications/9a630166-6793-4cc7-9902-c44e1d74557c
https://research.rug.nl/en/publications/9a630166-6793-4cc7-9902-c44e1d74557c
Publikováno v:
International Conference on Information Systems Proceedings
D.K.Nguyen
D.K.Nguyen
Digital technologies bring ample business opportunities, and at the same time, pose several challenges for firms. Viewing digital transformation as a process of change, we draw from change management literature and propose that firm digital readiness
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::047d06da88da5b5c8effc4e08d55212b
https://research.rug.nl/en/publications/acb3ad3c-cf8f-4e15-a26f-cb8d31267ff7
https://research.rug.nl/en/publications/acb3ad3c-cf8f-4e15-a26f-cb8d31267ff7
Publikováno v:
Tijdschrift voor Marketing, 4, 42-45
University of Groningen
University of Groningen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b55f06f53b87704ab05874ee7d11f1af
https://research.rug.nl/en/publications/cdf89255-9c8c-4078-8ea9-1a690e30b621
https://research.rug.nl/en/publications/cdf89255-9c8c-4078-8ea9-1a690e30b621
Publikováno v:
University of Groningen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05c2a65389498aa2a74d264a68cbff31
https://doi.org/10.4324/9781315734750
https://doi.org/10.4324/9781315734750
Publikováno v:
Harvard Business Review, 91(9)
University of Groningen
University of Groningen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c5a097f02e646f4090df4f37ba0980ae
https://research.rug.nl/en/publications/6ae996fb-e181-4d6e-b8ca-91c40d9c6cfa
https://research.rug.nl/en/publications/6ae996fb-e181-4d6e-b8ca-91c40d9c6cfa
Autor:
Bügel, M. S., Peter Verhoef, Hoving-Wesselius, T., Wiesel, T., Evert de Haan, Jelle T. Bouma, Teunter, L., Alleman, T.
Publikováno v:
Tijdschrift voor Marketing, 2, 25-29
University of Groningen
University of Groningen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::11abf6b9ccced87e904c18958179ce48
https://research.rug.nl/en/publications/508baeef-0778-4d53-8a48-0a5668ea5da4
https://research.rug.nl/en/publications/508baeef-0778-4d53-8a48-0a5668ea5da4
Publikováno v:
Journal of Retailing and Consumer Services, 18(4), 247-258. ELSEVIER SCI LTD
University of Groningen
University of Groningen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a492137f7376cff1a2b3fbf8e31a46b9
https://research.rug.nl/en/publications/85333418-68d6-4a2d-ad6b-69b67359607a
https://research.rug.nl/en/publications/85333418-68d6-4a2d-ad6b-69b67359607a