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pro vyhledávání: '"Peter Stuchlý"'
Publikováno v:
International Journal of Emerging Technologies in Learning (iJET). 17:150-166
Current students of higher education institutions are referred to as digital natives and so they are expected to have a good level of digital competence. The aim of the paper is to examine whether digital native students of non-technical study progra
Publikováno v:
Agris on-line Papers in Economics and Informatics. 13:49-58
Marketing is one of the key elements of the success of all companies, including the wine sector. Given the importance of wine producers for agriculture, it is important to define and monitor key performance indicators in marketing (KPIs) for a succes
Publikováno v:
Agris on-line Papers in Economics and Informatics. 12:93-98
This paper deals with the Customer Relationship Management (CRM) system with emphasis on the importance for the competitiveness of a business. The aim of the present article is to seek whether a business pursues customer value on a regular basis rega
Autor:
Peter Stuchlý, Anna Látečková
Publikováno v:
Journal of Eastern Europe Research in Business and Economics. 2018:1-11