Zobrazeno 1 - 10
of 162
pro vyhledávání: '"Peter S.H. Leeflang"'
Autor:
Janny C. Hoekstra, Peter S.H. Leeflang
Publikováno v:
European Management Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::302791fcfd240ed9947f5175e466c0a3
https://doi.org/10.1016/j.emj.2022.04.007
https://doi.org/10.1016/j.emj.2022.04.007
Autor:
Janny Hoekstra, Peter S.H. Leeflang
Publikováno v:
Italian Journal of Marketing
Italian Journal of Marketing, 2020(4), 249-260. Springer
Italian Journal of Marketing, 2020(4), 249-260. Springer
We discuss the effects of COVID-19 on consumer behaviour and elaborate on the consequences of this disruption for marketing strategies and marketing policies. The crisis shows similarities with changes in consumer behaviour and the way marketing is c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1758562befc9d133a3d21597ba929f3d
https://doi.org/10.1007/s43039-020-00016-3
https://doi.org/10.1007/s43039-020-00016-3
Publikováno v:
Information Systems Frontiers, 23. Springer
Although internet banking is considered a mature technology, digital failures and breakdowns have resulted in widespread customer dissatisfaction. However, recent examples in developed countries show that customer dissatisfaction with internet bankin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b664062573f83af7bd1ff28dd94e690
https://hdl.handle.net/11370/896f0215-b60c-40c8-9f25-3b222367d340
https://hdl.handle.net/11370/896f0215-b60c-40c8-9f25-3b222367d340
Publikováno v:
Computers in Human Behavior, 75(10), 272-282. PERGAMON-ELSEVIER SCIENCE LTD
People undertake various brand-related activities on social media that differ in levels of engagement. Companies, however, want to know how to motivate consumers to become involved in the relatively more engaging activities, as such activities are mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d0b45f140c842f5b5a435d183a6c3fc9
https://doi.org/10.1016/j.chb.2017.05.016
https://doi.org/10.1016/j.chb.2017.05.016
Publikováno v:
Journal of Marketing, 81(5), 1-15. AMER MARKETING ASSOC
This study examines the relative effectiveness of traditional advertising, impressions generated through firm-to-consumer (F2C) messages on Facebook, and the volume and valence of consumer-to-consumer (C2C) messages on Twitter and web forums for bran
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ebef3c79a610d99066336615031c7d6
https://hdl.handle.net/11370/8b0fc55f-e01b-4515-b3d4-a6ac863b3747
https://hdl.handle.net/11370/8b0fc55f-e01b-4515-b3d4-a6ac863b3747
Publikováno v:
International Journal of Innovation Management, 23(6):1950056. World Scientific Publishing
Integration of organisational units has been extensively researched in various streams of management and organization sciences. It is very important whenever knowledge differences have to be overcome due to functional departmentalisation and the ensu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::99d257fda9491cfdedf7e279ea2c7254
https://research.rug.nl/en/publications/8510ac88-50e4-4ba1-b304-f21a472636e5
https://research.rug.nl/en/publications/8510ac88-50e4-4ba1-b304-f21a472636e5
Publikováno v:
European Journal of Marketing, 49(7/8), 1276-1299. Emerald Group Publishing Limited
Purpose – This study aims to increase understanding of the factors that affect retail pharmacy performance. This paper investigates how various product-, store-, customer- and competitor characteristics affect over-the-counter (OTC) drug sales and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a6cdbcf8f521cef8424e4e99638855cf
https://hdl.handle.net/11370/dc182f89-7dbd-4255-b429-8c058cea8ea3
https://hdl.handle.net/11370/dc182f89-7dbd-4255-b429-8c058cea8ea3
Autor:
Peter S.H. Leeflang
Publikováno v:
European Journal of Marketing, 51(7-8), 1153-1160. Emerald Group Publishing Limited
Purpose The purpose of this paper is to reflect on Nenonen et al.’s paper on theorizing with managers. This paper discusses differences between marketing science and marketing practice and gives suggestions to reduce the theory–praxis gap. It giv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f8048a263cf49dbc655bc74972368d80
https://research.rug.nl/en/publications/130eca5e-adb6-4bc8-bb97-c47553a24927
https://research.rug.nl/en/publications/130eca5e-adb6-4bc8-bb97-c47553a24927
Autor:
Peter S.H. Leeflang
Publikováno v:
International Series in Quantitative Marketing ISBN: 9783319534671
The study of competition and competitive responsiveness has a long tradition, involving a variety of models developed and applied in many different situations. In this chapter we give a brief survey of specific applications and methodologies used to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c292112c9da3d30d180962462384f6d
https://doi.org/10.1007/978-3-319-53469-5_9
https://doi.org/10.1007/978-3-319-53469-5_9