Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Peter S. Whalen"'
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 20:2-9
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a872ae1475e4e86a1896c58a5f778e8a
https://doi.org/10.1108/jrme-07-2018-051
https://doi.org/10.1108/jrme-07-2018-051
Autor:
Audrey Gilmore, David J. Hansen, Rosalind Jones, Glenn S. Omura, Gerald E. Hills, Fabian Eggers, Can Uslay, Jonathan Deacon, Vincent J. Pascal, Peter S. Whalen, Chickery J. Kasouf, Joseph J. Giglierano, Claes M. Hultman, Andrew McAuley
Publikováno v:
Journal of Strategic Marketing. 24:5-19
Entrepreneurial marketing (EM), born out of the practice of firms operating in conditions of uncertainty, is emerging as a powerful alternative to cope with the decreasing effectiveness associated with traditional marketing. In this article, the auth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::744d2921b36d36399d2d3ab8863ff40e
https://doi.org/10.1080/0965254x.2015.1035036
https://doi.org/10.1080/0965254x.2015.1035036
Autor:
Peter S. Whalen, Melissa Archpru Akaka
Publikováno v:
Journal of Strategic Marketing. 24:61-75
The entrepreneurial marketing domain should consider opportunity co-creation as a foundational construct for advancing the discipline. This paper integrates emerging views in entrepreneurship with an evolving, service-dominant logic of marketing to d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c459789aedae4f3d2fa0e4c39f54606
https://doi.org/10.1080/0965254x.2015.1035040
https://doi.org/10.1080/0965254x.2015.1035040
Autor:
Peter S. Whalen, David M. Boush
Publikováno v:
European Journal of Marketing. 48:453-476
Purpose – Very little is known about why, how and to what effect firms deviate from intended marketing plans. The aim of this paper is to extend the understanding of this phenomenon, post plan improvisation (PPI), and begin to identify and categori
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4455aa7eca784789687dfa4f6418454
https://doi.org/10.1108/ejm-09-2011-0466
https://doi.org/10.1108/ejm-09-2011-0466
Autor:
Sharon Alvarez, Susan L. Young, Kaj Storbacka, Peter S. Whalen, Hans Kjellberg, Stephen L. Vargo, Suvi Nenonen, Melissa Archpru Akaka
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
In this special session we reconsider how innovation and entrepreneurship influence the (re)creation of new markets by exploring and extending a service ecosystems approach, based on service-dominant (S-D) logic (Vargo and Lusch 2004, 2008). Importan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49e262d164671a67c7e6d256dfb40496
https://doi.org/10.1007/978-3-319-26647-3_82
https://doi.org/10.1007/978-3-319-26647-3_82
Autor:
Peter S. Whalen, Samuel S. Holloway
Publikováno v:
AMS Review. 2:34-43
Current marketing theories largely follow the rational planning school and base marketing planning activities upon a strategic pursuit of an optimal market outcome. While extant theory aligns with the motivations of large corporations in established
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bbb67611d41248e696ebc336c37a42df
https://doi.org/10.1007/s13162-012-0026-5
https://doi.org/10.1007/s13162-012-0026-5
Autor:
Peter S. Whalen
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118055
A homonym is a word that has the same pronunciation and spelling as another word but a different meaning. Marketing is an unidentified homonym. It is both a department and a function. As we begin to emerge from the hierarchical, silo building mentali
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c053d23d1942e0e66a225a89c2cf344f
https://doi.org/10.1007/978-3-319-11806-2_37
https://doi.org/10.1007/978-3-319-11806-2_37
Publikováno v:
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319109626
Government sponsored programs organized to support science research have placed very little focus on supporting the mechanisms that facilitate the transfer of developed technologies from the lab to the market. The Small Business Innovation Research p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9d640f3e279ae1c950797638113598e9
https://doi.org/10.1007/978-3-319-10963-3_101
https://doi.org/10.1007/978-3-319-10963-3_101
Autor:
Whalen, Peter S.1 (AUTHOR) peter.whalen@du.edu, Akaka, Melissa A.1 (AUTHOR)
Publikováno v:
Journal of Strategic Marketing. Feb2016, Vol. 24 Issue 1, p61-75. 15p. 2 Diagrams, 1 Chart.
Publikováno v:
Journal of Research in Marketing & Entrepreneurship; 2018, Vol. 20 Issue 1, p2-9, 8p