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Special Session: An Abstract on 'Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond'

Autor: Marco Bravo, Robert A. Peterson, Peter Nance, Alex Gamble, Linda L. Golden, Patrick Brocket, Christopher T. Emrich, Pete Phillips, Rajiv Garg, Yuxin Zhang, Colleen Jones, Alisa Walch

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670

This session brings together academics, consultants, and government professionals to discuss ways marketing can help address needs in a natural disaster. Extreme weather events have increased the visibility of marketing’s importance in relief and r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b73ff28211c42eff2cfb2e16bee2864a
https://doi.org/10.1007/978-3-030-02568-7_131

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