Zobrazeno 1 - 10
of 72
pro vyhledávání: '"Peter McGoldrick"'
Publikováno v:
Vision: The Journal of Business Perspective. 23:189-196
The objective of this study is to understand to what extent hedonic and utilitarian consumer profiles are affected by situational factors and how in turn they impact shopping centre patronage. A six step multiple regression analysis corresponding to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab3b6a3ab1e7a762e3aa1d4cf4eb896c
https://doi.org/10.1177/0972262919844619
https://doi.org/10.1177/0972262919844619
Autor:
Daniel P. Hampson, Peter McGoldrick
Publikováno v:
International Journal of Consumer Studies. 41:404-414
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc0c35bf5185457d1fb43ed727a2c0e1
https://doi.org/10.1111/ijcs.12344
https://doi.org/10.1111/ijcs.12344
Publikováno v:
Hampson, D, Grimes, A, Banister, E & McGoldrick, P 2018, ' A typology of consumers based on money attitudes after major recession ', Journal of Business Research, vol. 91 . https://doi.org/10.1016/j.jbusres.2018.06.011
Since the Great Recession, not all US consumers have felt the financial benefits of the sustained period of macroeconomic expansion. While some research demonstrates renewed consumer confidence and financial security among households, other studies h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d17f603dc3b8f60cba070974b85cbd69
https://doi.org/10.1016/j.jbusres.2018.06.011
https://doi.org/10.1016/j.jbusres.2018.06.011
Autor:
Peter McGoldrick, John L. Fortenberry
Publikováno v:
International Journal of Healthcare Management. 9:28-33
The practice of marketing is widely called upon in the healthcare industry to reach outward, attracting prospective customers in hopes of gaining their patronage. It is however less recognized for its ability to serve patients once their patronage ha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ba6a1b9993c681c3fcbd992d85293e4
https://doi.org/10.1179/2047971915y.0000000014
https://doi.org/10.1179/2047971915y.0000000014
Autor:
Peter McGoldrick, Daniel P. Hampson
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
There exists a very limited academic research base regarding consumer behavior in economic crises. Consequently, important lessons have either not been learned or have been quickly forgotten. Baker (2009) attributes the dearth of recessionary researc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b47c46e2c633a694614deaf6073db3b
https://doi.org/10.1007/978-3-319-50008-9_242
https://doi.org/10.1007/978-3-319-50008-9_242
Autor:
Chihling Liu, Peter McGoldrick
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
A mismatch is becoming apparent between academia and leading marketing research practitioners in their use of mixed method research (MMR). Reviews find very few marketing papers in leading journals reporting MMR (Hanson and Grimmer 2007; Harrison and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6583d8cd4e5d31ed4fabea57d185368d
https://doi.org/10.1007/978-3-319-45596-9_269
https://doi.org/10.1007/978-3-319-45596-9_269
Autor:
Marzena Nieroda, Peter McGoldrick
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Expanding waistlines continue to be a burden on both consumers and public health (Ye et al. 2015). Many see food manufacturers and retailers as contributing to this weight epidemic, as more than half of consumed calories in the developed countries co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::606ee6b7943009b82df3179e270d83cf
https://doi.org/10.1007/978-3-319-45596-9_128
https://doi.org/10.1007/978-3-319-45596-9_128
Publikováno v:
Journal of Business Research. 66:847-855
Technological developments in retail service delivery raise new questions concerning the nature of relationships between retailers and customers. Through an online survey based on established dimensions of relationships, this study examines how custo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18aa6da7e5691ab6709d37480b088e61
https://doi.org/10.1016/j.jbusres.2011.06.010
https://doi.org/10.1016/j.jbusres.2011.06.010