Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Peter Markovič"'
Publikováno v:
Encyclopedia, Vol 3, Iss 4, Pp 1489-1497 (2023)
The market serves as the convergence point of supply and demand and represents the process through which market relations between economic units materialize. From a global perspective, the focus shifts to the world market, which is the fundamental st
Externí odkaz:
https://doaj.org/article/84ec610674aa4489af5630946726de75
Publikováno v:
Energies, Vol 16, Iss 9, p 3836 (2023)
The accelerated digitization of the third decade of the twenty-first century poses a challenge both for science and for practice. The study presents partial results of continuous research on online reputation management of entities operating in the e
Externí odkaz:
https://doaj.org/article/358d7d2c55f44b86ac7dff67c334a386
Publikováno v:
Behavioral Sciences, Vol 12, Iss 3, p 85 (2022)
The global pandemic caused by the new coronavirus has largely changed established business practices. The aim of this study is to present the results of eighteen months of intensive research into the effects of the pandemic on e-consumer behavior. In
Externí odkaz:
https://doaj.org/article/3c1b498d85df46858baae7a17441d578
Autor:
František Pollák, Peter Markovič
Publikováno v:
Administrative Sciences, Vol 11, Iss 3, p 71 (2021)
The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the accepta
Externí odkaz:
https://doaj.org/article/97784f21e80643c8aa316371fb759988
Publikováno v:
Information, Vol 12, Iss 2, p 89 (2021)
The reputation of companies is one of their key success factors. It is therefore necessary to value this intangible asset. In order to detect possible threats quickly, continuous monitoring of corporate reputation plays an important role in this valu
Externí odkaz:
https://doaj.org/article/ec13872a20b746c788c115f72925afe3
Autor:
Daniela Rybárová, Peter Markovič
The importance of small and medium-sized enterprises for the European area is among the relatively intensively discussed topics and rightly deserves due attention also from scientific research. In the process of defining the financial policies of the
Publikováno v:
Environmental Science and Pollution Research. 30:31320-31331
The study's main objective is to assess and evaluate the models of socioeconomic determinants of environmental efficiency in the European Union countries from 2010 to 2018. The two-step data envelopment analysis is implemented, using both constant an
Publikováno v:
Ekonomický časopis. 70:368-389
The issue of the impacts of the COVID-19 pandemic on the economy is highly topical at a time of gradual economic recovery. The study presents the results of more than a year and a half of empirical research on changes in consumer behaviour patterns o
Publikováno v:
SCENTIA International Economic Review. 1:242-262
This article examines which ethical features can be found in the police's more economically oriented management tactics, as well as the extent to which ethical considerations are factored into police decision-making processes. In this approach, the a
Autor:
František Pollák, Peter Markovič
Publikováno v:
Economics & Sociology. 15:296-311
The issue of finding effective approaches to marketing communications has been the subject of interest for the academic community as well as marketing managers for several decades. This study presents the results of an empirical analysis concerning t