Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Peter Linzbach"'
Publikováno v:
NIM Marketing Intelligence Review. 11:42-47
To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their physical servicescapes. Often, the introduction of multichannel connecting services like click & collect or order f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36c6be81c24d85f209edb35c16a3ea73
https://doi.org/10.2478/nimmir-2019-0007
https://doi.org/10.2478/nimmir-2019-0007
Autor:
Peter Linzbach, Werner Reinartz
Publikováno v:
Handbook of Research on Retailing. :296-328
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8117193544b4fd2453a83d80b82cb3aa
https://doi.org/10.4337/9781786430281.00025
https://doi.org/10.4337/9781786430281.00025