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pro vyhledávání: '"Peter Hiscocks"'
Autor:
Joe Tidd, Pervaiz K Ahmend, John Bessant, Max Boisot, T Clayton, Ciaran Driver, D Griffths, Richard Hall, Peter Hiscocks, Richard Lamming, Francis Narin, P Patel, Dan Riff, G Turner, Zaizi Mohamed
Latest Edition: From Knowledge Management to Strategic Competence: Assessing Technological, Market and Organisational Innovation (3rd Edition)The business and academic communities pay much interest to the concept of knowledge management and strategic
Autor:
Peter Hiscocks, Matthias Havenaar
Publikováno v:
Drug discovery today. 17(15-16)
Strategic alliances in product development and marketing are crucial to the biotechnology industry. Many alliances, however, are terminated before the drug reaches the market. In this article we make the case that strategic alliances can fail because