Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Peter Ebbes"'
Autor:
Nina Frederike Jeppesen Edin, Čestmír Altaner, Veronika Altanerova, Peter Ebbesen, Erik O. Pettersen
Publikováno v:
Dose-Response, Vol 14 (2016)
Prior findings showed that serum from DBA/2 mice that had been given whole-body irradiation for 1 hour at a low dose rate (LDR) of 30 cGy/h induced protection against radiation in reporter cells by a mechanism depending on transforming growth factor
Externí odkaz:
https://doaj.org/article/05523e0583f8413b99c7bf9cb8f5d3dc
Publikováno v:
Journal of Marketing Research. 58:74-94
Empirical demand functions, such as those from choice-based conjoint analyses, are critical to many aspects of marketing. Approaches have been developed to ensure that research subjects provide honest and thoughtful responses. However, to reduce cost
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2364ed5701f85800e0f28c4c75f220ad
https://doi.org/10.1177/0022243720965930
https://doi.org/10.1177/0022243720965930
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b06dc72e886c7a5bd6a7a755ae1ecb6a
https://doi.org/10.2139/ssrn.4091717
https://doi.org/10.2139/ssrn.4091717
Publikováno v:
Handbook of Market Research ISBN: 9783319574110
Handbook of Market Research ISBN: 9783319055428
Handbook of Market Research
Handbook of Market Research ISBN: 9783319055428
Handbook of Market Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::94af2ade21aa196c88ad9b162584e194
https://doi.org/10.1007/978-3-319-57413-4_8
https://doi.org/10.1007/978-3-319-57413-4_8
Publikováno v:
SSRN Electronic Journal.
Consumers often arrive at the point of purchase with a particular product to purchase in mind and must search for this target product in the product display. Drawing on visual crowding theory, we suggest that an individual’s ability to find a targe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::76946c630841c4e97441d14c24447ac3
https://doi.org/10.2139/ssrn.3560057
https://doi.org/10.2139/ssrn.3560057
Publikováno v:
Journal of Marketing Research. 54:347-363
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is ai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::252abcfe23ced86f5c07660389635165
https://doi.org/10.1509/jmr.15.0442
https://doi.org/10.1509/jmr.15.0442
Although the level of power held by the marketing department can determine key organizational outcomes, including firm performance, this power often is modest and, in many firms, diminishing. To address this apparent disconnect, the authors propose t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::25d7001eb7bf47a8f36b2070b37565ab
https://hal-hec.archives-ouvertes.fr/hal-02896036
https://hal-hec.archives-ouvertes.fr/hal-02896036
Publikováno v:
International Journal of Research in Marketing. 33:578-599
The trajectories of social processes (e.g., peer pressure, imitation, and assimilation) that take place on social networks depend on the structure of those networks. Thus, to understand a social process or to predict the associated outcomes accuratel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38a0ea083e97cd7724edb530a909889f
https://doi.org/10.1016/j.ijresmar.2015.09.009
https://doi.org/10.1016/j.ijresmar.2015.09.009
Publikováno v:
Journal of Marketing. 79:1-22
Marketing academics and practitioners alike remain unconvinced about the chief marketing officer's (CMO's) performance implications. Whereas some studies propose that firms benefit financially from having a CMO in the C-suite, other studies conclude
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d3833ba1e8a40aaa91034a747e283653
https://doi.org/10.1509/jm.14.0244
https://doi.org/10.1509/jm.14.0244
Publikováno v:
Management Science. 61:885-897
Modeling consumer heterogeneity helps practitioners understand market structures and devise effective marketing strategies. In this research we study finite mixture specifications for modeling consumer heterogeneity where each regression coefficient
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3eb80035966cfa171ac6ec5e34e42eb6
https://doi.org/10.1287/mnsc.2014.1898
https://doi.org/10.1287/mnsc.2014.1898