Zobrazeno 1 - 10
of 116
pro vyhledávání: '"Peter E. Rossi"'
Publikováno v:
Journal of Marketing Research. 57:999-1018
Many problems in marketing and economics require firms to make targeted consumer-specific decisions, but current estimation methods are not designed to scale to the size of modern data sets. In this article, the authors propose a new algorithm to clo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5d248b62376f3fab116d817a7e1ed22
https://doi.org/10.1177/0022243720952410
https://doi.org/10.1177/0022243720952410
Publikováno v:
Journal of Political Economy. 127:2735-2794
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da5c17457f83c9603f1bbb591dab1073
https://doi.org/10.1086/702171
https://doi.org/10.1086/702171
Publikováno v:
Marketing Science. 38:690-710
This paper presents a methodology for identifying demand groups and measuring competition for differentiated products using store-level sales data. We use the concept of economic separability as an identification condition for different product group
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7a9ea92431e60ff6c6b00287701bf5b4
https://doi.org/10.1287/mksc.2019.1159
https://doi.org/10.1287/mksc.2019.1159
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing h
Publikováno v:
Handbook of Marketing Analytics. :609-632
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c22ce23c9632be0af76948ef0a34f1aa
https://doi.org/10.4337/9781784716752.00049
https://doi.org/10.4337/9781784716752.00049
Autor:
Greg M. Allenby, Peter E. Rossi
Publikováno v:
Handbook of Marketing Analytics. :181-199
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69da59b685650c7e26e7e1c3c2296272
https://doi.org/10.4337/9781784716752.00018
https://doi.org/10.4337/9781784716752.00018
Publikováno v:
Marketing Science. 37:22-53
We measure the causal effects of income and wealth on the demand for private-label products. Prior research suggests that these effects are large and, in particular, that private-label demand rises during recessions. Our empirical analysis is based o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4954735c90985a814ea95a5c89a9eca0
https://doi.org/10.1287/mksc.2017.1047
https://doi.org/10.1287/mksc.2017.1047
The authors analyze the initial conditions bias in the estimation of brand choice models with structural state dependence. Using a combination of Monte Carlo simulations and empirical case studies ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d709cd126babc8719098aa16e82bdbe
https://doi.org/10.3386/w26217
https://doi.org/10.3386/w26217
Publikováno v:
Handbook of the Economics of Marketing, Volume 1 ISBN: 9780444637598
Observational data on either individual or aggregate demand is often not sufficient to identify consumer preferences due to lack of variation in prices or product features, or the desire to study product features not currently available. Choice-based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c294e8cb186e040637b760b156af244
https://doi.org/10.1016/bs.hem.2019.04.002
https://doi.org/10.1016/bs.hem.2019.04.002