Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Peter De Maeyer"'
Autor:
Jessica Salgado-Sequeiros, Evangelina Aranda García, Mar Gómez-Rico, Arturo Molina-Collado, Peter De Maeyer
Publikováno v:
International Journal of Bank Marketing. 39:1446-1478
PurposeThe paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes have been most influential and to map the evolution of the fiel
Publikováno v:
Journal of Product & Brand Management. 25:687-699
Purpose Research in marketing has extensively examined the signaling effects of product warranties on consumer perceptions. Although this stream of research has focused on initial product warranties offered by the manufacturer, studies of extended wa
Publikováno v:
International Journal of Research in Marketing, 31(4), 425-433. Elsevier Science BV
Advertising remains one of the most popular marketing instruments, and many studies have studied its sales effectiveness. However, prior research has either looked at the total spending of a brand/firm, or has focused on the most popular media, espec
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Cross-selling of extended warranties has become the norm in many durable consumer goods categories. These warranties typically cover parts and labor repair costs for durables for a pre-specified period beyond the standard product warranty. The cross-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fd44f8b056c0c93e9989eefe1ceaf7b
https://doi.org/10.1007/978-3-319-45596-9_122
https://doi.org/10.1007/978-3-319-45596-9_122
Autor:
Hooman Estelami, Peter De Maeyer
Publikováno v:
Journal of Product & Brand Management. 22:260-265
PurposeThe objective of this paper is to propose and empirically test a potential mechanism for how consumers form reference prices. The proposed peak‐end rule of reference price formation says that reference prices are formed as a weighted average
Autor:
Peter De Maeyer
Publikováno v:
Journal of Product & Brand Management. 21:132-139
Purpose – The purpose of this paper is to provide a broad overview of the growing literature on the relationship between online consumer reviews and sales, with implications on firm actions such as pricing.Design/methodology/approach – This paper
Autor:
Peter De Maeyer, Hooman Estelami
Publikováno v:
Journal of Business Research. 64:1067-1073
Consumers increasingly rely on product quality information provided by third-party product ratings organizations. These organizations undertake the task of examining and testing competing products in the marketplace, establishing the level of quality
Autor:
Peter De Maeyer, Hooman Estelami
Publikováno v:
Journal of Financial Services Marketing. 15:19-31
Financial services are often provided to consumers over an extended period of time. In pricing these services, financial services marketers have the ability to charge lump-sum amounts in advance, of the time period during which the service will be pr
Autor:
Hooman Estelami, Peter De Maeyer
Publikováno v:
Journal of Retailing. 80:129-137
Existing research in pricing has not extensively examined the impact of the product category on consumers’ knowledge of prices, especially for durable goods. In two empirical studies, this paper examines the influence of the product category on con
Autor:
Peter De Maeyer, Hooman Estelami
Publikováno v:
Journal of Service Research. 4:205-216
Existing research in services marketing has mostly focused on service encounters in which the service provider fails to meet customer expectations. Service encounters in which customer expectations are exceeded have not been as thoroughly examined. T