Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Peter Anabila"'
Publikováno v:
Journal of Brand Management. 29:363-382
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4cf3d878fc963cc07d363a835691cdfb
https://doi.org/10.1057/s41262-022-00276-8
https://doi.org/10.1057/s41262-022-00276-8
Publikováno v:
International Journal of Wine Business Research. 34:133-154
Purpose This study aims to investigate the relationship between brand positioning and business performance, as well as the mediation effect of brand equity between them within the context of Ghana’s alcoholic beverages industry. Design/methodology/
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0368237e2891295fc5050b9581bfa421
https://doi.org/10.1108/ijwbr-11-2020-0056
https://doi.org/10.1108/ijwbr-11-2020-0056
Publikováno v:
Journal of Quality Assurance in Hospitality & Tourism. 23:748-770
Current research has questioned the wisdom in over-reliance on customer satisfaction (CS) as the basis for achieving customer loyalty (CL) but rather emphasized the need for firms to go beyond mere...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29da82e4e4f27d9e1e62940448f4bfbe
https://doi.org/10.1080/1528008x.2021.1913691
https://doi.org/10.1080/1528008x.2021.1913691
Publikováno v:
Journal of Strategic Marketing. 31:99-115
The study investigates the relationship between market orientation and behavioural intentions in Ghana’s tourism industry using tourist satisfaction as a mediator. A sample of 226 respondents of 18...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17f0222d67df1df628c2f415c6ef59ae
https://doi.org/10.1080/0965254x.2021.1874489
https://doi.org/10.1080/0965254x.2021.1874489
Autor:
Peter Anabila
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 15:155-172
Purpose This study aims to explore the utility of relationship marketing (RM) practices in achieving customer loyalty (CL) via customer satisfaction (CS) as the mediator. Design/methodology/approach A convenience sampling of 592 customers of private
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5dc39d33f964cda905a87097218c17fc
https://doi.org/10.1108/ijphm-11-2019-0071
https://doi.org/10.1108/ijphm-11-2019-0071
Publikováno v:
Journal of Marketing for Higher Education. 30:125-144
The purpose of the study was to assess the role of market orientation (MO), mediated by job satisfaction (JS) and its effect on market performance (MP) in Ghana’s private universities. A sample of ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfb650715e2948e90b1097e5c0644652
https://doi.org/10.1080/08841241.2019.1693474
https://doi.org/10.1080/08841241.2019.1693474
Autor:
Peter Anabila
Publikováno v:
Journal of Marketing Communications. 26:229-242
The study investigates the role of integrated marketing communications (IMC) and its effect on brand equity (BE) and business performance (BP) in Ghana’s microfinance institutions (MFIs). A...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::204483a0299cf9f064a2e6dbbe33223d
https://doi.org/10.1080/13527266.2019.1574868
https://doi.org/10.1080/13527266.2019.1574868
Publikováno v:
International Journal of Health Care Quality Assurance. 32:176-190
Purpose The purpose of this paper is to investigate the role of service quality (SQ), customer satisfaction (CS) and customer loyalty (CL) in Ghana’s health sector and a comparative analysis of private and public hospital SQ. Design/methodology/app
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb1cdbadf269015c08b2bcccc3ccb163
https://doi.org/10.1108/ijhcqa-10-2017-0200
https://doi.org/10.1108/ijhcqa-10-2017-0200
Publikováno v:
International Journal of Bank Marketing. 35:983-996
Purpose The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry. Design/methodology/approach A total number of 600 respondents
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7496755565e23a2d2530f90f5c2fab5
https://doi.org/10.1108/ijbm-07-2016-0092
https://doi.org/10.1108/ijbm-07-2016-0092
Autor:
Peter Anabila
Publikováno v:
Health marketing quarterly. 36(2)
The study investigates the role of service quality in Ghana's private hospitals and its effect on patients' satisfaction and loyalty. A sample of 622 respondents was drawn using convenience sampling. Structural equation modeling using smart PLS was u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d1009b67df2b81b97e8882f59e8fee0
https://pubmed.ncbi.nlm.nih.gov/30860960
https://pubmed.ncbi.nlm.nih.gov/30860960