Disconfirmation of taste as a measure of Country of origin strength : an experimental approach on french wines

Autor: d'hauteville, François, Fornerino, Marianela, Perrouty, Jean-Philippe

Publikováno v: 3. International wine business & marketing conference
3. International wine business & marketing conference, Jul 2006, Montpellier, France

National audience; Disconfirmation of expectations is the mismatch between the expected and blind evaluation of a product (Anderson, 1973). From the consumer’s point of view, the hedonic evaluation of a product under full information (intrinsic and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e4a804bb57f2ef67a29a2b18b0528a88
https://hal.inrae.fr/hal-02754863

De la compétitivité perçue à la décision d'exporter en petites entreprises : hypothèses et tests statistiques

Autor: Ayouz, Mourad, Perrouty, Jean-Philippe, Remaud, Hervé

Publikováno v: L'entrepreneur et la PME face aux transformations du monde des affaires : actes du 6e congrès international francophone sur la PME

Internationaliser son activité est présenté comme une modalité stratégique du processus de croissance des entreprises agroalimentaires. Si ce phénomène est aisément envisageable et profitable pour les grandes entreprises, la question se pose

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3631::ddee47a297f2ef71b642bed171eb6689
http://agritrop.cirad.fr/510707/

Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice

Autor: Lockshin, Larry¹ larry.lockshin@unisa.edu.au, Jarvis, Wade¹, d’Hauteville, François², Perrouty, Jean-Philippe²

Publikováno v: Food Quality & Preference. Apr2006, Vol. 17 Issue 3/4, p166-178. 13p.

International comparison of consumer choice for wine: a twelve country comparison

Autor: 4th International Conference of the Academy of Wine Business Research Siena, Italy - University of Siena 6-8 July 2008, Goodman, S, Lockshin, L, Cohen, E, Fensterseifer, J, Ma, H, d'Hauteville, F, Sirieix, L, Orth, Ulrich, Casini, L, Corsi, A, Jaeger, S, Danaher, P, Brodie, R, Olsen, J, Thach, L, Perrouty, Jean-Philippe

Wine business is called to modify its strategic patterns in order to face the challenges of global competition. The Italian wine industry shows a continuous loss of its competitive position linked to adecrease of Italian share in world exports. This

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1231::a0ffd0281d1aae8cf45128192c490bb8
https://hdl.handle.net/1959.8/65941

The influence of wine attributes on region of origin equity: an analysis of the moderating effect of consumer's perceived expertise

Autor: University of South Australia, 2005 International Wine Marketing Symposium Northern California, USA 08/JUL/05, Lockshin, Lawrence Steven, Perrouty, Jean-Philippe, d'Hauteville, Francois

2005

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1231::4c0735ec7b07cf7e9134836e470e8a2c
https://hdl.handle.net/1959.8/27355