Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Percy Samuel Marquina Feldman"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This paper seeks to fill existing knowledge gaps regarding the relationship between channel integration and the omnichannel customer experience using a multidimensional approach to both constructs. The study was performed among 516 retail buyers in P
Externí odkaz:
https://doaj.org/article/dc3bd14087ef4a5ba542b5f1d0d070d7
Autor:
Franklin Javier González-Soriano, Percy Samuel Marquina Feldman, Javier Alejandro Rodríguez-Camacho
Publikováno v:
Cogent Business & Management, Vol 7, Iss 1 (2020)
This study examines how social identity affects the generation of electronic word-of-mouth (eWOM). We develop a structural equation model (SEM) comprising self-enhancement, social capital, and social presence as explanatory variables of social identi
Externí odkaz:
https://doaj.org/article/5526f99b69b648cfa836bf67d97a4623