Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Perceived Quality Value"'
Autor:
GÜLÖZ, GİZEM EDA, ONURLU, ÖZLEN
Bu çalışmada; yerli dijital yayın platformların algılanan marka yerelliğinin, marka tercihine etkisinde; algılanan fiyat değeri, algılanan kalite değeri ve tüketici benlik uyumu değişkenlerinin moderatör rolü incelenmiştir. Çalışm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3098::671784c2801ec6eb8b3670c1c469f3e1
https://hdl.handle.net/11424/285042
https://hdl.handle.net/11424/285042
Publikováno v:
Volume: 18, Issue: 4 1181-1207
Uluslararası Yönetim İktisat ve İşletme Dergisi
International Journal of Management Economics and Business
Uluslararası Yönetim İktisat ve İşletme Dergisi
International Journal of Management Economics and Business
In this study, the moderator role of perceived price value, perceived quality value and self-congruity variables in the effect of perceived brand localness on brand preference of domestic digital platforms were examined. This study is based on the as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=tubitakulakb::e28954ae6471375a6e9501a2da584379
https://dergipark.org.tr/tr/pub/ijmeb/issue/74069/1009504
https://dergipark.org.tr/tr/pub/ijmeb/issue/74069/1009504
Autor:
Demir, Şirvan Şen
Publikováno v:
Uluslararası İnsan Bilimleri Dergisi; Vol 10, No 1 (2013); 307-324
Journal of Human Sciences; Vol 10, No 1 (2013); 307-324
Journal of Human Sciences; Vol 10, No 1 (2013); 307-324
The main purpose of this study is (1) to analyze the relationship among corporate image, student expectations, perceived quality/value and satisfaction, (2) to determine the effects of external and internal factors on student satisfaction. Questionna
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn24589489::3a56bd886f7f800172524133e8a3f5f3
https://www.j-humansciences.com/ojs/index.php/IJHS/article/view/2497
https://www.j-humansciences.com/ojs/index.php/IJHS/article/view/2497
