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pro vyhledávání: '"Per Ledin"'
Autor:
David Machin, Per Ledin
Publikováno v:
Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA). :653-674
Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through differ
Autor:
David Machin, Per Ledin
Publikováno v:
Semiotica. 2020:405-425
It has become common to find diagrams and flow-charts used in our organizations to illustrate the nature of processes, what is involved and how it happens, or to show how parts of the organization interrelate to each other and work together. Such dia
Autor:
Per Ledin, David Machin
Publikováno v:
Critical Discourse Studies. 16:540-548
Autor:
Per Ledin, David Machin
Publikováno v:
Critical Discourse Studies. 16:497-513
In Critical Discourse Studies (CDS) and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how texts make meaning, in order to draw out the ideologies which the
Autor:
David Machin, Per Ledin
Publikováno v:
Visual Communication. 18:165-187
This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But
Autor:
David Machin, Per Ledin
Publikováno v:
Discourse, Context & Media. 40:100469
It is now common for public institutions, and other organizations, to be administrated and managed through digital systems. Such systems are aligned with a discourse of positivity, of doing things better, more effectively. In this paper, using multim
Autor:
David Machin, Per Ledin
Publikováno v:
Social Semiotics. 27:323-334
This paper carries out a social semiotic analysis of an IKEA commercial to show how their contemporary kitchens, despite being market for those on a more modest budget, present an aspirational form ...