Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Per Egil Pedersen"'
Publikováno v:
Research Handbook on Digital Strategy ISBN: 9781800378902
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f19aaaad9e8c447b649143bf067d4867
https://doi.org/10.4337/9781800378902.00017
https://doi.org/10.4337/9781800378902.00017
Publikováno v:
International Journal of Management Reviews. 24:625-653
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ba7d9506794cf1d9107cd40f4aa7b25
https://doi.org/10.1111/ijmr.12297
https://doi.org/10.1111/ijmr.12297
Autor:
Per Egil Pedersen, Kristin Bentsen
Publikováno v:
British Food Journal
PurposeThe purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as the development of local food ne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::26650513a28ff5c249dc243d545722eb
https://doi.org/10.1108/bfj-03-2020-0173
https://doi.org/10.1108/bfj-03-2020-0173
Publikováno v:
Academy of Management Learning & Education. 17:184-202
Deeply rooted in practice, design thinking lacks theory-driven empirical research on its effects. In this article, we combine the practical experience of design thinking with the theoretical advanc...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b16a33c8838b159d557e4e928e3a2eb
https://doi.org/10.5465/amle.2016.0187
https://doi.org/10.5465/amle.2016.0187
Publikováno v:
Journal of Marketing Management. 32:445-468
When utilising social media to establish customer–brand relationships beyond exchange, service brands must understand which activities stimulate customer brand engagement (CBE) and brand preference. Founded in ideas from regulatory engagement theor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f18f2ad68b43f9f50065c73bcf4963b
https://doi.org/10.1080/0267257x.2016.1145723
https://doi.org/10.1080/0267257x.2016.1145723