Zobrazeno 1 - 10 of 57 pro vyhledávání: '"Pepur, Mario"'
1
Akademický článek
UTJECAJ SEGMENTACIJE NAVIJAČA NA NAMJERU PONOVNE KUPNJE / IMPACT OF FAN SEGMENTATION ON REPURCHASE INTENTION
Autor: Delić, Doris, Pepur, Mario
Publikováno v: Zbornik radova / Journal of Economy and Business. (XXVI):29-51
Externí odkaz: https://www.ceeol.com/search/article-detail?id=930355
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2
Akademický článek
Segmentation of football fans based on evangelistic behaviour: Empirical evidence from Croatia.
Autor: Pepur, Mario1 mpepur@efst.hr, Dedić, Goran2 goran@efst.hr, Žura, Bepo3 bepo.zura@gmail.com
Publikováno v: Proceedings of Rijeka Faculty of Economics: Journal of Economics & Business. Jun2023, Vol. 41 Issue 1, p249-269. 21p.
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3
Akademický článek
The impact of service quality and sport-team identification on the repurchase intention
Autor: Arnerić, Josip, Pepur, Mario, Oman, Branimir
Publikováno v: Management - Journal of Contemporary Management Issues. 21(1):19-46
Externí odkaz: https://www.ceeol.com/search/article-detail?id=573231
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4
INFLUENCE OF FAN IDENTIFICATION AND PERCEIVED GROUP NORMS ON FANS' PURCHASING INTENTIONS TOWARDS CURRENT AND FORMER FOOTBALL CLUB SPONSOR
Autor: Pepur, Mario, Dedić, Goran, Rogulj, Duje
Publikováno v: Ekonomska misao i praksa
Issue 0 (online first)
Volume 32
Issue 1
Sports, due to its publicity and social role is an exceptional channel for sponsorship activities. In addition to marketing of sports, goal of sports marketing is marketing through sports. This paper explores changes in fans’ buying intentions towa
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c5e73410f8197f8f845c4f89239bc157
https://doi.org/10.17818/emip/2023/1.11
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5
CUSTOMER PERCEIVED IMPORTANCE OF SOCIALLY RESPONSIBLE MARKETING PRACTICES IN THE BANKING INDUSTRY
Autor: Pepur, Mario, Dedić, Goran, Mjeda, Ante
Due to changes in the social and natural environment, socially responsible (SR) practices are gaining attention from both academic and practitioner communities. Additionally, the growing sophistication of users, and their environmental and social awa
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::b87f0fe2f6ef093f5c67202f4c192135
https://www.bib.irb.hr/1270495
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6
Akademický článek
RAZVOJNI ASPEKTI SPONZORSTVA U INDUSTRIJI SPORTA.
Autor: Petrić, Marin mpetri08@live.efst.hr, Pepur, Mario1 mpepur@efst.hr
Publikováno v: Proceedings of the Faculty of Economics & Business in Zagreb / Zbornik Ekonomskog Fakulteta u Zagrebu. Jul2021, Vol. 19 Issue 1, p175-188. 14p.
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7
Conference
THE ROLE OF PERSONAL AND SOCIAL DETERMINANTS IN ENVIRONMENTAL SELF-EFFICACY AND PRO-ENVIRONMENTAL BEHAVIOR OF YOUTH: EVIDENCE FROM CROATIA.
Autor: PAVLINOVIĆ MRŠIĆ, Slađana, NAJEV ČAČIJA, Ljiljana, PEPUR, Mario
Publikováno v: FEB Zagreb International Odyssey Conference on Economics & Business; Jun2023, Vol. 5 Issue 1, p391-402, 12p
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8
Akademický článek
Analysis of the effect of perceived service quality to the relationship quality on the business-to-business market
Autor: Pepur, Sandra, Mihanović, Zoran, Pepur, Mario
Publikováno v: Management - Journal of Contemporary Management Issues. 18(2):97-109
Externí odkaz: https://www.ceeol.com/search/article-detail?id=57603
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