Zobrazeno 1 - 10
of 55
pro vyhledávání: '"People meter"'
Autor:
A. V. Postalovskiy
Publikováno v:
RUDN journal of Sociology, Vol 22, Iss 3, Pp 707-719 (2022)
The article considers methodological approaches and practical use of the exploratory research for making a people-metric panel for the measurement of television ranking indicators. The main task of the exploratory research is to design a social-demog
Externí odkaz:
https://doaj.org/article/968bb1a358cd47e4ae0083837f37f912
Autor:
Cristian Buzeta, Patricio Moyano
Publikováno v:
Cuadernos.info, Iss 33 (2020)
La introducción de la Televisión Digital Terrestre (TDT) en Chile trae consigo problemáticas nuevas para el proceso de medición de audiencias en televisión. En un contexto multiseñal, con la aparición de nuevos contenidos y enfrentando de llen
Externí odkaz:
https://doaj.org/article/82b9f93f059542fd8dc652bce1588087
Autor:
Dragomir, Marius
Publikováno v:
Transitions Online. (09/22)
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=254679
Publikováno v:
Journal of Advertising Research. 59:53-72
Advertisers prefer second-by-second measurements of advertisements over program ratings, but collecting individual viewing data that are accurate to the unit of one second is very difficult and expensive. Under the condition of no additional cost or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84ab029c5ec6f885fdcd360dd254bf59
https://doi.org/10.2501/jar-2018-041
https://doi.org/10.2501/jar-2018-041
Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
Publikováno v:
International Journal of Experiential Learning & Case Studies, Vol 3, Iss 1, Pp 18-32 (2018)
Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the informa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1057d918bae0b785b662794a5126a4a7
http://journals.iobmresearch.com/index.php/JELCS/article/view/1818/402
http://journals.iobmresearch.com/index.php/JELCS/article/view/1818/402
Akademický článek
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Autor:
Pablo Julio
Publikováno v:
Cuadernos.info, Iss 18 (2005)
En el último año, el people meter fue objeto de dos transformaciones: se amplió la muestra a regiones y se redujo la cantidad de tramos de edad para clasificar a los miembros del panel. Lo primero ha permitido ganar en precisión y representativid
Externí odkaz:
https://doaj.org/article/d643258b5de045eaa51109f94bb6047c
Autor:
GUSTAVO MARTÍNEZ, JOSÉ MASOT
Publikováno v:
Cuadernos.info, Iss 8 (1993)
¿Resuelve este sistema las necesidades de mediciones precisas y confiables? ¿Qué ocurre con los reemplazos en la muestra, con los rechazos a participar en ella o el comportamiento de los que aceptan? ¿Se trata de sujetos tan disciplinados que apr
Externí odkaz:
https://doaj.org/article/dc5af0be80684cff96f4066bc4cfbceb
Autor:
Mariana Irazoqui, Anke Wonneberger
Publikováno v:
Journalism & Mass Communication Quarterly, 94(1), 259-281. Association for Education in Journalism and Mass Communication
Measures of TV exposure are crucial for many communication studies but possible flaws remain understudied. This study contributes to the discussion about the validity of survey measures of media use by assessing the extent to which people over- or un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ce3d95b6b3ad324f87b3b109aa90f4a1
https://dare.uva.nl/personal/pure/en/publications/explaining-response-errors-of-selfreported-frequency-and-duration-of-tv-exposure-through-individual-and-contextual-factors(8ee6593b-4d1e-43cd-88a7-f4dd02d34e30).html
https://dare.uva.nl/personal/pure/en/publications/explaining-response-errors-of-selfreported-frequency-and-duration-of-tv-exposure-through-individual-and-contextual-factors(8ee6593b-4d1e-43cd-88a7-f4dd02d34e30).html
Autor:
Tuomo Mörä, Christina Karamanidou, Pepka Boyadjieva, AVSA-Team, Markus Lehmkuhl, Yvonne Cunningham
Publikováno v:
Public Understanding of Science. 25:223-235
Beginning with a differentiation of science programmes into five different editorial concepts, this article explores the audience reach of science on television in 10 European countries with a special emphasis on young audiences aged between 14 and 2
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f7c0f58fc11dcfe38909c083ea9d466c
https://doi.org/10.1177/0963662514536295
https://doi.org/10.1177/0963662514536295