Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Pekka Puustinen"'
Publikováno v:
International Journal of Bank Marketing, 2015, Vol. 33, Issue 7, pp. 922-943.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-11-2014-0168
Publikováno v:
Journal of Financial Services Marketing. 19:43-51
Financial service providers are facing a major paradigm shift. The understanding of what eventually constitutes customer value is being extended; economic value as the sole core of exchange is a far too limited perspective in contemporary competition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e731d6ea75621ed65caf6803694c2385
https://doi.org/10.1057/fsm.2014.1
https://doi.org/10.1057/fsm.2014.1
Publikováno v:
Journal of Economic Psychology. 35:41-54
This study aims to develop a complementary and more comprehensive measurement to assess the nature of investment value affecting consumers’ investment behavior. Recent research suggests that consumers may desire and obtain certain outcomes from inv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b22e30383db8080f4208b88b74ae112
http://juuli.fi/Record/0040150413
http://juuli.fi/Record/0040150413
Publikováno v:
Journal of Financial Services Marketing. 17:191-205
Laddering data collected from 95 individuals and network analysis were used to reveal and identify 747 linkages among 33 content-analysed goals as reasons for investing in individual stocks, mutual funds and/or voluntary pension plans. The results su
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::950d925aaefb62399293a02653520e7b
https://doi.org/10.1057/fsm.2012.17
https://doi.org/10.1057/fsm.2012.17
Publikováno v:
International Journal of Services Sciences. 6:1
In the contemporary marketing theoretical discussion there has been a widely established effort to revitalise the concept of service. In this endeavour, conceptual friction between two well-established marketing theoretical logics, namely service-dom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1620334862527df8adb973263791693b
https://doi.org/10.1504/ijssci.2017.088030
https://doi.org/10.1504/ijssci.2017.088030
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