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pro vyhledávání: '"Peeter Verlegh"'
Marketing of medicines in primary care: An analysis of direct marketing mailings and advertisements.
Autor:
Marloes Dankers, Peeter Verlegh, Karla Weber, Marjorie Nelissen-Vrancken, Liset van Dijk, Aukje Mantel-Teeuwisse
Publikováno v:
PLoS ONE, Vol 18, Iss 8, p e0290603 (2023)
IntroductionMarketing materials from pharmaceutical companies attempt to create a positive image of marketed, often new, medicines. To gain more insight in strategies pharmaceutical companies use to influence primary care practitioners' attitudes tow
Externí odkaz:
https://doaj.org/article/d53d6232acc34eba85111a1199fc95fe
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital
Publikováno v:
Advances in Advertising Research (Vol. III)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ab9d14c1c614754fc5c08780e65bad43
https://dare.uva.nl/personal/pure/en/publications/advances-in-advertising-research-vol-vi(a735fc46-998c-4a0e-a894-cf68f06f9b3f).html
https://dare.uva.nl/personal/pure/en/publications/advances-in-advertising-research-vol-vi(a735fc46-998c-4a0e-a894-cf68f06f9b3f).html