Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer

Autor: Denise Santos de Oliveira, Marcos Inácio Severo de Almeida, Altair Camargo, Ricardo Limongi França Coelho, Pedro Savioli

Publikováno v: RAC: Revista de Administração Contemporânea, Vol 24, Iss 2, Pp 134-150 (2019)
Journal of Contemporary Administration; Vol. 24 No. 2 (2020): Mar/Apr-2020; 134-150
Revista de Administração Contemporânea; v. 24 n. 2 (2020): Mar/Abr-2020; 134-150
RAC. Revista de Administração Contemporânea
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron:ANPAD
Revista de Administração Contemporânea v.24 n.2 2020

Despite being the most popular sport in Brazil, soccer suffers from structural problems. Managers working in this reality know little about the factors that determine performance measures in stadiums. Existing research is undertaken according to an e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8944ee57744e9aeb97d69a7e69c957d7
https://rac.anpad.org.br/index.php/rac/article/view/1380