Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Pedro M. Freitas da Silva"'
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales, Vol 27, Iss 64, Pp 23-38 (2017)
This article seeks to add to the body of knowledge on the role played by brand experience and its relationship with satisfaction, trust and service quality in the development of loyalty. Structural Equation Modelling (sem) is used to analyze 690 tel
Externí odkaz:
https://doaj.org/article/3382e09ff9cd4d77bac52ed3c9936284
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales; apr-jun2017, Vol. 27 Issue 64, p23-36, 14p