Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Pedro Lucas de Resende Melo"'
Autor:
Rosileine Mendonça de Lima, Victor Silva Corrêa, Pedro Lucas de Resende Melo, Vania Maria Jorge Nassif, Maria Carolina Silva de Arruda
Publikováno v:
BAR: Brazilian Administration Review, Vol 21, Iss 2, Pp e220157-e220157 (2024)
Objective: This study investigates the challenges of female entrepreneurs who started their ventures driven mainly by the need for survival and how they overcome their challenges. In seeking this, it appropriates the literature on motivations, challe
Externí odkaz:
https://doaj.org/article/723aa2223545476b999c48a136c34776
Autor:
Victor Silva Corrêa, Glaucia Maria Vasconcellos Vale, Pedro Lucas de Resende Melo, Marina de Almeida Cruz
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 24, Iss 3, Pp 232-244 (2020)
Objective: the paper seeks to investigate the concept of embeddedness and its influence on entrepreneurship studies. Method: the paper is a theoretical essay. It appropriates Granovetter's embeddedness literature and associates it with classical prop
Externí odkaz:
https://doaj.org/article/200b49f84c6e4bdeab2306d07a1a81dc
Autor:
Rosmary Cardoso Saad, Pedro Lucas de Resende Melo, Victor Ragazzi Isaac, Angélica Lúcia Carlini
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 17, Iss 2 (2022)
Objetivo: Buscou-se compreender como as redes de franquias brasileiras, em sua estratégia de internacionalização, lidam com os aspectos do ambiente institucional político e legal de um país do Oriente Médio, sabendo que as condições que impul
Externí odkaz:
https://doaj.org/article/c3bbaf076a9d46679fdcff7bc8ae93be
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 13, Iss 3, Pp 14-27 (2018)
Motivated by globalization, the internationalization of Brazilian franchise chains to emerging countries has grown in recent decades. This internationalization provided opportunities for expansion for companies in this segment through business in for
Externí odkaz:
https://doaj.org/article/bcaf213d502749119e1872eed1e388c5
Autor:
Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 55, Iss 3, Pp 258-272 (2015)
The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this
Externí odkaz:
https://doaj.org/article/86aa46931e8b4a288206a9c40b474965
Autor:
Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Publikováno v:
RAUSP: Revista de Administração da Universidade de São Paulo, Vol 50, Iss 1, Pp 26-39 (2015)
This paper aims to demonstrate which external environment factors are involved in the international commitment of Brazilian franchise chains. Our objectives herein are to understand which external country characteristics lead to international franchi
Externí odkaz:
https://doaj.org/article/0f482075a5f6457d93807743ff913c23
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 18, Iss 3, Pp 328-350 (2014)
A microfranchise requires investment of up to R$ 50 mil. There are currently 336 franchise chains operating in this format in Brazil. The importance of this type of business is justified by lower income classes’ increased purchasing power. However,
Externí odkaz:
https://doaj.org/article/b6dccb92bfdd47d9a927477ea58dbe94
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 9, Iss 1, Pp 101-118 (2014)
This research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making.
Externí odkaz:
https://doaj.org/article/412626d136c74ec4b57c8067575f1e63
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 6, Iss 2, Pp 66-89 (2012)
The ascension of firms of Iberian origin and Latin-American call the attention as much of academics as of executives of international corporations. We tried to detach the Latin-American and Iberian multinational corporations. We tried to understand t
Externí odkaz:
https://doaj.org/article/f570d4bd371746158f6e7f1cec3eaecb
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 6, Iss 2, Pp 66-89 (2011)
A ascensão de firmas de origem ibérica e latino-americanas chama a atenção tanto de acadêmicos como de executivos de corporações internacionais. Dentre elas, destacam-se, sobretudo as pertencentes ao segmento de telecomunicações. Em face des
Externí odkaz:
https://doaj.org/article/8d4530be0c524d79aa399218f7a13745