Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Pedro Álvaro"'
Publikováno v:
Scientific Annals of Economics and Business, Vol 67, Iss 4, Pp 495-515 (2020)
This research aimed to identify how esports sponsorships affect the sponsors’ brand image. An exploratory focus was adopted along with a convergent-parallel mixed method with equal status. Twenty-two experts in esports sponsorships were interviewed
Externí odkaz:
https://doaj.org/article/c2ff8771dc584e72ba806f0ecd811733
Publikováno v:
Scientific Annals of Economics and Business, Vol 67, Iss 3, Pp 363-387 (2020)
This paper aimed to determine what types of relevant-added value esports fans most want sponsors to bring to them and to the competitive gaming industry. A review of the literature permitted the development of a conceptual model which was subsequentl
Externí odkaz:
https://doaj.org/article/2aada7fb09fa40318297913ca425f72b
Publikováno v:
Studies on National Movements, Vol 8, Iss 1 (2021)
When comparing Basque and Catalan nationalism, research has often focused the very visible ideological and political differences between the two movements. This paper puts forward an alternative perspective, grounded in the comparative analysis of th
Externí odkaz:
https://doaj.org/article/e949159ae28547a58d1ce0f623cd2aa2
Autor:
Pedro Álvaro Pereira Correia
Publikováno v:
Revista GEMInIS, Vol 4, Iss 2 (2013)
Uma das principais razões da adesão às redes sociais é a socialização e a pertença à comunidade. A tecnologia surge como elemento de apoio a estas necessidades humanas, tornando-as mais dinâmicas e transparentes e influenciando a comunicaç
Externí odkaz:
https://doaj.org/article/1c98b5b4abcd4c3a8f08df4894453cd2
Akademický článek
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Publikováno v:
Journal of Contemporary Marketing Science, 2021, Vol. 4, Issue 3, pp. 397-423.
Publikováno v:
Transnational Marketing Journal (TMJ). 9(2):497-518
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=980397
Publikováno v:
Scientific Annals of Economics and Business. 67(3):363-387
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=913877
Publikováno v:
Scientific Annals of Economics and Business. 67(4):495-515
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=921011
Publikováno v:
In Complementary Therapies in Medicine December 2018 41:130-140