Relacionamento com Clientes em Empresas Startups: Uma Análise de Publicações em Marketing

Autor: Garzaro, Daniela Menezes, Varotto, Luís Fernando, Pedro, Samara Carvalho, Riccomini, Fernanda Edileuza

Publikováno v: Future Studies Research Journal: Trends and Strategies; Vol. 12 No. 1 (2020): January/April; 60-86
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 12 n. 1 (2020): January-April; 60-86
Future Studies Research Journal: Trends and Strategies
Fundação Instituto de Administração (FIA)
instacron:FIA

Objective: To identify the current direction of research on relationship marketing in the business to consumer (B2C) modality at virtual environments (internet and cell phone applications), focusing on startups companies, highlighting the main constr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::6a20c077abec2abe59c8acd20351061f
https://www.revistafuture.org/FSRJ/article/view/420