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Recently, marketers have been turning to social media influencers as cost-effective and wide- reaching alternatives to traditional marketing, propelling the growth of influencer marketing. Nevertheless, brands are now shifting away from macro-influen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::c1c446b25e1f59fbd7d0d9839f57e6b9
https://hdl.handle.net/10071/29043
https://hdl.handle.net/10071/29043
