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pro vyhledávání: '"Peck, H. L."'
Autor:
Peck, H. L.
For almost half a century, academics have laboured over the refinement of managerial models of marketing derived, originally, from studies of consumer goods marketing in North America. These models were firmly rooted in the microeconomic market model
Externí odkaz:
http://dspace.lib.cranfield.ac.uk/handle/1826/10639
Publikováno v:
Australian & New Zealand Journal of Surgery; 1993, Vol. 63 Issue 3, p240-242, 3p